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£249.00£399.00

Masterclass: Offence & Restrictions

Delve deeper into the vital topics of harm and offence and understand how to navigate the nuances of scheduling and timing restrictions.

Check out the tabs below for details and syllabus info.

Please note: this course is also available via bespoke training. Email us at training@clearcast.co.uk to enquire.

**2024 DATES NOW LIVE** 

Description

“Michael is a fount of knowledge, super engaging and has a way of explaining things that makes everything easy to digest and apply to day-to-day work.”– Sophie, Traffic Bureau, February 21

Harm and offence code rules are one of the key areas which can slow down an ad’s approval (or ability to stay on air.) As it’s such a subjective topic, how do we decide what might cause offence?

We also know how frustrating it is when your ad receives a restriction that you weren’t expecting. So how do we decide which ads get one? And what are the differences, boundaries and likely triggers between them?

Although we cover both offence and restrictions in level one courses, in this Masterclass we delve even deeper, helping you to understand nuances and become an expert across both topics, giving you the best chance to gain smooth approval and avoid unwanted restrictions.

If you work for an agency, advertiser or broadcaster and are involved with TV ad campaigns, this one’s for you! We recommend that you join a level one course before attending this one (AgencyAdvertiser or Broadcaster.)

 

Details

  • Time: 10:30 – 12:00.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £249 (or £399 if booked together with Masterclass: Claims and Restrictions as a combo) + VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

Syllabus

  • BCAP Code rule analysis: serious or widespread offence;
  • How and why we apply restrictions with Viewing Meeting overview;
  • Restricted categories, automatic triggers, emulation and other considerations;
  • In-depth overview of potential restrictions with focus on ex-kids;
  • Nuances + key ASA rulings that influence decision making;
  • Extensive Q&A on all things Harm + Offence.

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"Absolutely loved the course! Would sit in on all of your courses if I could as they are so informative and interesting! This one definitely helps when discussing clearances to clients and flagging any contentious issues to make clearance smoother."
Sophie, Traffic Bureau, February 21
"Very helpful in un-picking the detail timing restrictions and how Clearcast work as a whole. Well-presented, interactive and efficient in relaying information."
Tirion, Wordley, February 21
"Very enjoyable and informative. It was great to get an insight into how the different levels of restrictions on commercials are determined by Clearcast."
Jason, ITV, February 21