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Case Studies

What better way to show how we can support you across the whole process, than with some examples?

Our Creative Consultancy service is particularly useful for brands in competitive, contentious or complex areas, or anyone with exciting ideas. Below are some case studies to give you an idea of how it really works in practice and what can be achieved.

A few of these campaigns even utilised our menu of services, cherry-picking those that worked best for their campaign, such as Fast Track and Clearcast Commercial Services – great examples of how collaboration can make things happen.

Spirit Studios “The Good, The Bad and The Healthy”

Channel 4's first ever Generative AI ad used Fast Track, Creative Consultancy and Commercial Services to get it right.

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Lovehoney “Feel the Lovehoney”

This sexual wellness brand used our Creative Consultancy to navigate their tricky sector, in order to get an ad on TV without any restrictio

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Giffgaff “Are you on giffgaff or something?”

Giffgaff collaborated with three of our services to create reactive ads which used just-aired footage of Big Brother.

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Woodsman Whisky “Well Earned”

This case study shows the careful steps taken to make sure this fun alcohol creative didn't appeal to under 18s.

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Sainsbury’s “Helping Everyone Eat Better”

A tricky campaign which our Creative Consultancy service shepherded through to clearance.

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M&S Food “Christmas”

This Christmas TV campaign used different parts of the Copy Development (now Creative Consultancy) service throughout different stages of th

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Bodyform “Viva La Vulva”

Our Creative Consultancy service (formerly Copy Development) helped Bodyform to push boundaries with their groundbreaking campaign.

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