Case Studies

What better way to show you how clearance works than with a handful of case studies?

Standard clearance is funded by our shareholder broadcasters. However, our premium Copy Development service is particularly useful for advertisers in competitive, contentious or complex areas. Below are some recent Copy Development case studies to give you an idea of how the service can help get your ad over the line.

Woodsman Whisky’s: “Well Earned” campaign

This case study shows the careful steps taken to make sure this fun alcohol creative didn't appeal to under 18s.

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Sainsbury’s: ‘Helping Everyone Eat Better’ Campaign

A case study of a tricky campaign that our Copy Development manager shepherded through to clearance

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M&S Food: Christmas Campaign

M&S Food Christmas TV campaign that used different parts of the Copy Development service at different stages of the production.

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Bodyform: ‘Viva La Vulva’ Campaign

Our Copy Development manager helped Bodyform push boundaries with their groundbreaking campaign

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