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£399.00

Agency Certificate

Packed with need-to-know info for agencies, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

Check out the tabs below for details and syllabus info.

**ALL 2023 DATES SOLD OUT**     **PRE-BOOK EARLY 2024 DATES VIA EMAIL** 

Description

“Unconventional in a good way.”
– Patrick, Hogarth Worldwide, November 22

 

Packed with need-to-know info, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

If you work for an agency and are involved with TV ad campaigns, this one’s for you! We cater for complete industry newcomers as well as those who are more experienced, looking to brush up their knowledge.

You’ll earn the Agency Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

 

Online webinars

  • Time: three-parts across consecutive days. Days 1 & 2: 10:30 – 12:00, day 3: 10:30 – 11:15.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £399 +VAT per person.

In-person sessions

  • Time: 09:30 – approximately 15:30.
  • Location: our London training room, WC1N 2JX (on-the-road options also available further afield)
  • Includes: lunch, refreshments all day, networking, interactive quizzes.
  • Cost: £399 +VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

Syllabus

Why? Essential context

  • Why does Clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling
  • Additional helpful services
  • Clearance tips, tricks and best practice advice

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Technical

  • CopyCentral guide
  • The Library guide
  • Superimposed text guidance

Additional help

  • Optional Clearcast services
  • Common mistakes
  • FAQs
  • Any recent code or industry changes
Share
"It certainly makes the process feel less daunting when you have a better understanding of it!"
Colin, Taller Stories, March 22
"The tips and nuggets of information I got from the course were super helpful!"
Molly, Havas London, January 22
"Very informative for a complete newbie - with the right level of detail to be informative, without making it feel overwhelming."
Jamie, I Love That Creative, March 22
"Unconventional in a good way."
Patrick, Hogarth Worldwide, November 22