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£399.00

Agency Certificate

Packed with need-to-know info for agencies, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

Check out the tabs below for details and syllabus info.

** NEW 2025 TRAINING DATES NOW BOOKABLE 👇**

Description

“Slick and concise. Definitely book, it will reduce your frustration.”

– Michael, Agency Certificate (webinar), January 25

“The best marketing and advertising course I’ve ever attended.”

– Becky, Agency Certificate (webinar), July 24

 

Packed with need-to-know info, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

If you work for an agency and are involved with TV ad campaigns, this one’s for you! We cater for complete industry newcomers as well as those who are more experienced, looking to brush up their knowledge.

You’ll earn the Agency Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

 

Online webinars

  • Time: two-parts across consecutive days at 10:30 – 12:00.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: ÂŁ399 +VAT per person.

In-person sessions

  • Time: 09:30 – approximately 15:30.
  • Location: our London training room, WC1N 2JX (on-the-road options also available further afield)
  • Includes: lunch, refreshments all day, networking, interactive quizzes.
  • Cost: ÂŁ399 +VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

 

“Don’t think twice! Book your spot and get clarity with Clearcast.”
– Mika, Agency Certificate (webinar), May 24

Syllabus

Why? Essential context

  • Why does Clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling
  • Additional helpful services
  • Clearance tips, tricks and best practice advice

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Technical

  • The Library guide (our online clearance system)
  • Superimposed text guidance

Additional help

  • Optional Clearcast services
  • Common mistakes
  • FAQs
  • Any recent code or industry changes
Share
"Fantastic, insightful training! Definitely up there with the best and puts you in a really strong position to ascertain what will/ will not be approved."
Rhys, ITG, January 25
"I really enjoyed it! I learned so much about how to move ads through quicker and got familiar with the platform and upcoming changes. Michael answered questions as we went - it meant the answers were immediate and related to exactly what he was he was talking about. 5* - outstanding."
Hayley, Piranha Bar, June 24
"The course was brilliant, it was a lot more immersive and interesting than expected! The structure was really good and the use of examples and the way their relevance was explained was really good. The art of teaching and explaining the right things, at the right time, in the right way comes naturally to Michael."
Rob, Planet Shine, January 24
"It was great, not too long and informative - 10/10. DO IT."
Laurence, Double W Worldwide, May 24