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£249.00

Broadcaster Certificate

We’ve designed a comprehensive and fun course covering everything you need to know about how ads make it from script to screen. As uniquely-placed industry experts, we share our years of knowledge with you, explaining how the clearance process works.

Check out more information below and the full syllabus breakdown on the next tab.

Description

“Alyx and Michael have both very welcoming and friendly voices so it felt very engaging and also well structured. Training each day really flew by!” – Pascale, Warner Media, Online Oct 20

The comprehensive, CPD-certified course provides a practical insight into the TV Advertising clearance process, including the key sections of the BCAP Code, how scheduling and timing decisions are made, and how claims are interpreted. When you’ve successfully completed the course, you’ll achieve a coveted broadcaster certificate.

Who’s it for?

A must-have for all broadcasters – both shareholder and non-shareholder – involved in TV campaigns. It’s for experienced users who need to brush up, as well as brand-new to the industry.

How will I learn?

Check the date options to find out if we’re offering online or in-person sessions for this course. Online sessions take place in two parts across consecutive days and include polls, discussion and Q&As throughout. The in-person session, which takes place at Clearcast HQ in London, includes lunch and refreshments, as well as group activities, debates, and interactive quizzes.

What are the details?

  • Time: Webinars are split into two 10:30-12:00 sessions on consecutive days. In-person full-day sessions run from 09:30 until the afternoon.
  • Cost: £249 plus VAT per person

How can I book?

Book a place above now, or if you’d prefer to pay via invoice email us at training@clearcast.co.uk

Syllabus

Why? Essential context

  • Why does clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Additional help

  • Video-on-demand advertising
  • FAQs
  • Any recent code or industry changes
  • Q&A opportunities throughout

Share
"High energy delivery – fact we’ve learnt this first hand and not through a second hand source, much more engaging"
Claire, Sky Media, in person Oct 2021
"Really useful info & friendly learning environment."
Natalie, Sky Creative, in person Oct 2021
"Loved it! Especially in-person"
Rosanna, Channel 4, in person Oct 2021