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£299.00

Broadcaster Certificate

Gain a practical insight into the TV Advertising clearance process, to understand Clearcast, our role in the industry and how we can best work together.

Check out the tabs below for details and syllabus info.

**2024 DATES AVAILABLE NOW** 

Description

“An amazing experience & very interactive – i’ve learnt a lot.” – Antonia, Channel 4, Oct 23

 

Gain a practical insight into the TV Advertising clearance process, to understand Clearcast, our role in the industry and how we can best work together. The course includes an overview of key BCAP Code rules, how scheduling and timing decisions are made, how claims are interpreted and more.

 You’ll earn the Broadcaster Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

 

Online webinars

  • Time: two-parts across consecutive days at 10:30 – 12:00.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £299 +VAT per person.

In-person sessions

  • Time: 09:30 – approximately 13:30.
  • Location: our London training room, WC1N 2JX.
  • Includes: lunch, refreshments all day, networking, interactive quizzes.
  • Cost: £299 +VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

Syllabus

Why? Essential context

  • Why does clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Additional help

  • Video-on-demand advertising
  • FAQs
  • Any recent code or industry changes
  • Q&A opportunities throughout
Share
"Interesting and engaging content giving a nice background as to how TV advertising works."
Grace, Channel 4, March 22
"The course was an amazing experience. The course was very interactive - i've learnt a lot."
Antonia, Channel 4, October 23
"The session will make a big difference in the way I do my job. Extremely thorough with all information, with a great overview of regulation/ compliance needs."
Emily, NBC Universal, October 22