Creative Consultancy
For agencies and advertisers with great ideas that need to comply with the CAP or BCAP codes. We’ll work with you at any stage to craft your claims and ideas into compliant and compelling ads, which should breeze through the clearance process, spotting any potential issues early.
- Exclusive early advice – identify risks before production or media spend
- Hands-on consultation from compliance experts and sector specialists
- Support across platforms eg TV, VOD, online, digital, social etc
- Break new ground and push boundaries
- Especially handy for competitive, contentious or complex areas
(FKA Copy Development)
How it works
We can collaborate with you and provide advice in any way that works for you.
- Video call consultation
- Written report
- In person / face to face meeting
- Combination of any of the above (eg a call & follow up report)
Option to include review from a sector specialist expert (consultant), for ads with technical claims. They’ll analyse evidence, data and studies to spot any issues early, answer your questions and discuss concerns, giving you peace of mind you’re on the right track.
Prices: From £200 (please enquire)
What we can help you with
Client pitches
Keep your clients happy and make sure that what you pitch can actually be achieved.
- Don’t waste time and effort developing scripts which will never be broadcast
- We can review your scripts, storyboards, claims or ideas
- We’ll provide thorough feedback on its compliance level and what could be adjusted to make it to air
- Pitch your concepts with confidence
TV / VOD ad scripts
Make sure your TV/VOD ad is both creative and compliant, so your best ideas make it to TV. We’ll:
- Review your ad’s claims – are they likely to be approved? Do you have the right evidence?
- Take a look at your creative/ script/storyboard – is it in breach of any BCAP code rules? Can it be tweaked to get it to air?
- Chat through your ideas – how far can you push boundaries and still pass clearance?
Research scripts
Make sure that the scripts you put into research can actually be delivered.
- Don’t waste time and effort getting feedback from focus groups on scripts which can never be approved
- We can review your scripts, storyboards, claims or ideas
- We’ll give thorough feedback on their compliance level and anything that can be adjusted to help make it ready to air
- Confidence that all of your research will be valuable
Non-broadcast ads
Eg online, digital, streaming platforms, social media, connected TV, websites, print, OOH, etc
Ensure your ad is compliant before its published.
- Protect your (or your client’s) brand, build consumer trust and reduce the risk of having to pull campaigns
- We’ll asses your ads (scripts, images, videos etc) against the CAP code and feedback on any issues
- We can review ads for various channels, including online, digital, streaming, social media, out of home (OOH) and more
Brand messaging
We’ll ensure compliance is kept top of mind while we work with you on crafting your brand identity.
We can help with:
- Taglines
- Brand messaging
- Rebranding, brand repositioning or refreshing
- Choosing which claims to anchor campaigns around
- Potential new ideas
Filming on set
Get real-time guidance on set whilst you film your ad, when there are elements that’ll be decided on the day.
- Assurance you’re getting the footage you need for a compliant ad
- Allows for improv, last minute changes or additional takes
- Avoid re-shoots or re-editing later
- We can attend set in person or dial in remotely
Delve into a case study
Real-world examples of how Copy Development helped shape memorable ads.
Explore more ways we can help
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