We’ve been clearing broadcast ads (which must adhere to BCAP code rules) for linear TV & VOD for decades. Now, we’ve extended our expertise to check, or even clear, your non-broadcast ads too (those which must adhere to CAP code rules) – such as ads for online, digital streamers, print and more. This means that you can now get total peace of mind on your entire ad campaign, no matter where its going.
iClear (AI pre-screening)
For brands, agencies and platforms, who want to quickly determine whether their ads are compliant with the CAP code. Upload scripts, images or videos for a rapid verdict, with concerns explained and actionable guidance given. Identify issues early, while content can still be easily changed, and make more confident media planning decisions.
- AI-powered assessment giving you an answer in minutes
- Built using our years of compliance expertise
- Spot risks in your online ads early
- Plan, book and launch campaigns with confidence
- Support brand safety, compliance and trust
Price: Dependent on asset
allClear by Clearcast (manual clearance)
For brands, agencies and platforms who want a robust understanding of their ad’s potential risks. We’ll assess whether your ad is compliant under the CAP code rules and, if possible, provide clearance, so you can publish it with confidence. We’ll then support your defence, if requested, should the ad be investigated.
- Expert human review
- Clearance decision within 3 working days
- If we clear it, we’ll support your defence, if required
- Peace of mind to launch campaigns with confidence
- Escalate after iClear, or use allClear only
- Supporting brand safety, compliance and trust
Price: £350 +VAT per assessment
What are non-broadcast ads?
Broadcast ads are those that must adhere to the BCAP code rules, such as linear TV and some Broadcaster VOD.
Non-broadcast ads are those covered by the CAP code rules. This could include ads for:
- Social media platforms
- Digital streamers
- SVOD
- Connected TV
- Out of Home (OOH) – both physical and digital
- Direct marketing
- Search engine results
- Video games
- Influencer & affiliate marketing
- And more
More from Clearcast
Is trust important to you? Download the trust report
What does trust mean for brands in 2026? Is it still a soft brand metric, or has it become a commercial necessity? With the rise of AI, influencer marketing and the widening regulation gap between channels, for the brands playing by the rules, the question is no longer just how to make great advertising. It’s whether the system that once guaranteed trust in advertising is keeping pace with the world it was built to protect.
That’s why we brought together some of the UK’s senior advertising and brand voices to find out. CMOs, creative founders, regulators, production companies, and challenger brands joined our roundtable, for two hours of candid conversation that ranged from the boardroom to the billboard, from Waitrose to Paddy Power, and from TikTok to TV.
This report captures what was said, who said it and what it means for anyone building a brand right now.
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