Masterclass: Claims & Substantiation

Delve deeper into the essential topic of claims top understand exactly how to build your claims, interpret them and provide the correct substantiation.

Check out more information below and the full syllabus breakdown on the next tab.


“I thought it was great, really well structured and clear with an interactive feel to it despite all being remote.” – Michael, Droga5, Online Apr 21

Which claims need claim support? What words and phrases should I be mindful of when making claims in my ad? It’s impossible to get your ad cleared smoothly without getting the claims and claim support requirements correct. Building on what you’ve learned in your agency/advertiser or broadcaster course, delve deeper into this essential topic to become a claims expert.

Who is it for?

Those who work for agencies or advertisers and are involved with TV ad campaigns. This course is for those who have already completed their Agency/Advertiser or Broadcaster course.

How will I learn?

This course is available via online webinar and include polls, discussion and Q&As throughout.

What are the details?

  • Time: It takes place at 10:30-12:00.
  • Cost: £199 (or £299 if booked together with masterclass: offence and restrictions as part of the masterclass combo) plus VAT

How can I book?

Book a place above now, or if you’d prefer to pay via invoice email us at


  • Claim interpretation: advice on getting it right, including supers;
  • Identification of claims with levels of acceptable claim support;
  • In depth analysis of misleading advertising rules + avoiding common mistakes;
  • Do’s + don’ts for substantiation with our key forms explained;
  • Tips + best practice advice for claim support;
  • Extensive Q&A on all things claims + claim support.

"If you are in the industry, it’s a must."
Ben, JML, online Apr 21
"I thought it was great, really well structured and clear with an interactive feel to it despite all being remote."
Michael, Droga5, online Apr 21
"I really enjoyed the session yesterday. The format was clear and easy to follow, it’s definitely given me a bit more confidence."
Laura, Happy Hour Productions, online Apr 21
"A fantastic, high energy webinar filled with concise information. I feel more equipped to better advise on what substantiations script may need and confident in my abilities on the difference between subjective & objective claims."
Bethany, Traffic Bureau, online Feb 21