Masterclass: Claims & Substantiation

Delve deeper into the essential topic of claims to understand exactly how to build your claims, interpret them and provide the correct substantiation.

Check out the tabs below for details and syllabus info.

Please note: this course is also available via bespoke training. Email us at training@clearcast.co.uk to enquire.

** NEW 2025 TRAINING DATES NOW BOOKABLE 👇**

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Description

“A wonderfully practical training course. Great presentation and with lots of real life scripts and TV ads campaign examples. Outstanding.” – Orlo, JML, June 22

It’s impossible to get your ad cleared smoothly without getting the claims and claim support requirements correct. Which claims need support? What type of evidence do you need? What words and phrases carry meaning?

Although we cover claims in level one courses, in this Masterclass we delve even deeper, helping you to understand nuances and become a claims expert, giving you the best chance to gain smooth approval for your ideas.

If you work for an agency, advertiser or broadcaster and are involved with TV ad campaigns, this one’s for you! We recommend that you join a level one course before attending this one (Agency, Advertiser or Broadcaster.)

Details

Time: 10:30 – 12:00.
Includes: live polls, ‘key slides’ takeaway.
Cost: £249 (or £399 if booked together with Masterclass: Offence and Restrictions as a combo) + VAT per person.

Booking

You can book via the booking form or by emailing us at training@clearcast.co.uk.

Syllabus

Claim interpretation: advice on getting it right, including supers;
Identification of claims with levels of acceptable claim support;
In depth analysis of misleading advertising rules + avoiding common mistakes;
Do’s + don’ts for substantiation with our key forms explained;
Tips + best practice advice for claim support;
Extensive Q&A on all things claims + claim support.