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Masterclass: Claims & Substantiation

Delve deeper into the essential topic of claims to understand exactly how to build your claims, interpret them and provide the correct substantiation.

Check out the tabs below for details and syllabus info.

**ALL 2023 DATES SOLD OUT**     **PRE-BOOK EARLY 2024 DATES VIA EMAIL** 

This product is currently out of stock and unavailable.

Description

“A wonderfully practical training course. Great presentation and with lots of real life scripts and TV ads campaign examples. Outstanding.” – Orlo, JML, June 22

 

It’s impossible to get your ad cleared smoothly without getting the claims and claim support requirements correct. Which claims need support? What type of evidence do you need? What words and phrases carry meaning?

Although we cover claims in level one courses, in this Masterclass we delve even deeper, helping you to understand nuances and become a claims expert, giving you the best chance to gain smooth approval for your ideas.

If you work for an agency, advertiser or broadcaster and are involved with TV ad campaigns, this one’s for you! We recommend that you join a level one course before attending this one (Agency, Advertiser or Broadcaster.)

 

Details

  • Time: 10:30 – 12:00.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £249 (or £399 if booked together with Masterclass: Offence and Restrictions as a combo) + VAT per person.

Booking

There are no dates planned in for this course just yet. If you’re interested in this course, email us at training@clearcast.co.uk.

Syllabus

  • Claim interpretation: advice on getting it right, including supers;
  • Identification of claims with levels of acceptable claim support;
  • In depth analysis of misleading advertising rules + avoiding common mistakes;
  • Do’s + don’ts for substantiation with our key forms explained;
  • Tips + best practice advice for claim support;
  • Extensive Q&A on all things claims + claim support.
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"Presentation was very engaging with lots of examples, and useful content. Excellent."
Adam, Beauty Pie, June 22
"If you are in the industry, it’s a must."
Ben, JML, April 21
"A wonderfully practical training course. Great presentation and with lots of real life scripts and TV ads campaign examples which is informative. Outstanding."
Orlo, JML, June 22