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£199.00£299.00

Masterclass: Offence & Restrictions

Delve deeper into the vital topics of harm and offence and understand how to navigate the nuances of scheduling and timing restrictions.

Check out more information below and the full syllabus breakdown on the next tab.

Description

“I absolutely loved the course! Would sit in on all of your courses if I could as they are so informative and interesting! Michael is a fount of knowledge and super engaging and has a way of explaining things that makes everything easy to digest and apply to day-to-day work.”– Sophie, Traffic Bureau, Online Feb 21

How do you decide what might cause offence? Which timing restriction might my ad trigger? Building on what you learned in your agency/advertiser or broadcaster course, delve deeper into this section 4 of the BCAP code: ‘harm and offence.’ Gain expert knowledge of this code rule, as well as the timing and scheduling restrictions that could be applied to your ad as a result. Understand the likely triggers of these restrictions and get involved in the discussions around carefully chosen case studies in order to apply your knowledge of how restrictions could be applied.

Who is it for?

Those who work for agencies or advertisers and are involved with TV ad campaigns. This course is for those who have already completed their agency/advertiser or Broadcaster course.

How will I learn?

This course is available via online webinar and includes polls, discussion and Q&As throughout.

What are the details?

  • Time: It takes place at 10:30-12:00.
  • Cost: £199 (or £299 if booked together with masterclass: claims and substantiation as part of the masterclass combo) plus VAT

How can I book?

Book a place above now, or if you’d prefer to pay via invoice email us at training@clearcast.co.uk

Syllabus

  • BCAP Code rule analysis: serious or widespread offence;
  • How and why we apply restrictions with Viewing Meeting overview;
  • Restricted categories, automatic triggers, emulation and other considerations;
  • In-depth overview of potential restrictions with focus on ex-kids;
  • Nuances + key ASA rulings that influence decision making;
  • Extensive Q&A on all things Harm + Offence.

Share
"Absolutely loved the course! Would sit in on all of your courses if I could as they are so informative and interesting! Michael is a fount of knowledge, super engaging and has a way of explaining things that makes everything easy to digest and apply to day-to-day work. The course definitely helps when discussing clearances to clients and flagging any contentious issues to make clearance smoother."
Sophie, Traffic Bureau, online Feb 21
"Very helpful in un-picking the detail timing restrictions and how Clearcast work as a whole. Well-presented, interactive and efficient in relaying information."
Tirion, Wordley, online Feb 21
"Very enjoyable and informative. It was great to get an insight into how the different levels of restrictions on commercials are determined by Clearcast."
Jason, ITV, online Feb 21