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Quality audio description for reach and accessibility

Written, recorded and mixed – tailored to your ad

Audio Description

For agencies and advertisers who care about making their ads accessible for blind and partially sighted audiences. We provide a high-quality audio description track, expertly crafted to convey all the visual elements of your ad.

  • Audio Description script written specifically for your ad
  • Professionally voice recorded
  • Mixed and edited
  • Quality controlled to ensure clarity and timing accuracy
  • Synchronised to picture and dialogue gaps
  • Meets accessibility broadcast requirements

Why add Audio Description?

  1. It’s the right thing to do: We have a social responsibility to create ads which everyone can access, regardless of whether they have a disability.
  2. Reach & growth: Reach a much wider audience with your messaging and reduce the risk of wastage. 3% of people in the UK are blind or partially sighted, with 250 people every day who start to lose their sight.
  3. The purple pound: People with disabilities are a sizeable market (estimated disposable income of almost £1 trillion in the UK & EU). This includes more than two million people living in the UK with sight loss.
  4. Brand perception: Modern consumers expect their values to align with brands (with visible DEI proof).

What is Audio Description (AD)?

An additional narration track for audio‑visual content that describes what’s happening on screen. It helps blind and partially sighted audiences to follow visual details such as actions, expressions, body language, settings and text. It’s carefully scripted and timed to fit into natural pauses in dialogue, to complement the original audio without disrupting the ad. 👈 Watch RNIB’s explainer video.

Learn more about accessible ads

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