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Ad Accessibility Training

This course will help to make your ads as accessible as possible. It will de-mystify the accessibility options available and share best practice tips and insights from us as well as RNID (Royal National Institute of the Deaf), and RNIB (Royal National Institute of the Blind).

Check out more information below and the full syllabus breakdown on the next tab.

This course has now finished but can be offered as bespoke training for your team. You can use the form below or email us at training@clearcast.co.uk to enquire.

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Description

Syllabus

  • The need & drive to make ads accessible for your brand as well as the people who need them;
  • Feedback on common mistakes from people with lived experience;
  • Accessible options to consider: subtitles, BSL, Audio Description (AD);
  • ‘Need to know’ info on accessibility toolkit: system demos, costs, pros and cons;
  • Building in accessibility: creative considerations & ‘how to’ integrate;
  • Best practice, glossary, FAQs and available help;
  • 15 minute open Q&A session.
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"Knowing nothing about the matter, or rather not considered it in the past, i'm now enlightened."
Stig, ITV, November 23
"I really hope more advertisers will add Subtitles and Audio Description to their ads. As said, the costs are very low so everyone should do it."
Zoe, Thinkbox, November 23
"Essential for any and all agencies - it succinctly explains why you should consider accessibility in advertising and how easy the process really is."
Phil, Channel 4, November 23
"I really enjoyed that you made sure to include the voices/ opinions of disabled people. In this way the training hit a lovely balance."
Beth, Tviva, November 23