Copy Development



Save time, money and stress by involving us as you shape your  concepts, creative and claims so that once your ad is ready, the clearance process is as smooth as possible.


Invite us to the table and you’ll get a fresh perspective on the creative you’re planning. While you’re developing ideas and drafting script options, we’ll keep an eye on that all-important factor: will it work within the BCAP Code?


Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer.


However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.




“It was super super helpful to know that we have somewhere to go with this idea rather than it being completely unacceptable as a concept! Seb is in great demand from our end! He really is a genius – can’t thank him enough.”

– Charlotte at Saatchi & Saatchi


“It was incredibly helpful having Seb’s guidance at each stage; during script development, on set and also whilst we were editing.”

– Kate at Grey London


“Expert direction & advice from Seb that helped us craft the new TV campaign.”

– Ken at Paddy Power Betfair


“Seb was an excellent help during our initial territory exploration with a tricky subject matter. He helped us find the lines where we could be as challenging as we wanted to be but still comply with regulations.”

– Jo at Founded





Contact Seb, Copy Development Manager on 020 7339 4771  or email him to learn more about this service.


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