Save time, money and stress by involving us as you shape your concepts, creative and claims so that once your ad is ready, the clearance process is as smooth as possible.
Invite us to the table and you’ll get a fresh perspective on the creative you’re planning. While you’re developing ideas and drafting script options, we’ll keep an eye on that all-important factor: will it work within the BCAP Code?
Our copy development service can be useful to all agencies and advertisers and you might be surprised at the creative input we can offer.
However, copy development is particularly useful for advertisers in competitive, contentious or complex areas. Start talking to us early and we’ll nip issues in the bud before they become real problems.
“Having a challenging subject matter in relation to Copy Clearance, we engaged Seb as early as possible to ensure he was taken on the journey with us. Seb was extremely helpful the whole way through, and also extremely understanding of the need to progress this subject. Without him, we definitely couldn’t have got such a momentous move forwards (period blood on TV!)”
– Phoebe Swan, Senior Account Manager, AMV BBDO
“It was incredibly helpful having Seb’s guidance at each stage; during script development, on set and also whilst we were editing.”
– Kate at Grey London
“Expert direction & advice from Seb that helped us craft the new TV campaign.”
– Ken at Paddy Power Betfair
“Seb was an excellent help during our initial territory exploration with a tricky subject matter. He helped us find the lines where we could be as challenging as we wanted to be but still comply with regulations.”
– Jo at Founded
Contact Seb, Copy Development Manager on 020 7339 4771 or email him to learn more about this service.