We’re excited to support AdGreen by tracking the use of carbon calculators in our online system, The Library. Starting today, a new field will ask users if they’ve used a carbon calculator during ad production.
By introducing the new field, we hope to be able to support AdGreen in raising awareness about the importance of tracking your carbon footprint and provide the industry with greater clarity of what our shared carbon footprint looks like. We’ll share the results with the industry this year.
Who are AdGreen?
AdGreen empowers the advertising industry to reduce the negative environmental impacts of production, by providing the means to measure, understand and reduce carbon emissions on set.
Get a clear picture of your company’s carbon footprint with their emissions calculator; a bespoke creation for the advertising industry.
Users will find this new field in the ‘campaigns’ tab of The Library. When entering your campaign details, you can select ‘yes’, ‘no’, or ‘unknown’. If you’re unsure if a carbon calculator was used, choose ‘unknown’ and you can go back and amend it later.
We’re pleased to support this initiative, as it resonates with our commitment to integrating environmentally sustainable and responsible practices into our everyday operations. For further information on our green initiatives, please click here.
If you have any questions, please get in touch.
