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'LHF: a year on' webinar

Crucial updates on the LHF "Less Healthy Food and Drink" advertising landscape.
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'LHF: a year on' webinar

With a year of industry adoption behind us and eight months of ASA rulings to learn from, the LHF landscape is evolving fast. If you work on less healthy food and drink advertising, now is the time to make sure you’re up to speed.

Clearcast’s LHF experts share practical guidance to help you understand how ads are being assessed and what it means for your campaigns. The session will give you clear, practical takeaways you can apply straight away.

Clearcast contributors:

  • (Host) Ollie Buck, New Product Development Lead
  • Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead
  • Pete Bellas, Advertising Trust and Compliance Manager – Creative Consultancy Lead
  • Tilly Parry, AI Lead

What's covered

  • An update from Clearcast’s LHF leads and experts: the latest LHF regulations and how its been since the rules came into effect.
  • Fresh ASA case studies: outcomes and what we’ve learnt from them.
  • Clearcast case studies: our up to date clearance approach, how we’re navigating LHF now and best practice tips.
  • What’s next: Christmas is coming & tips for the future!
  • iClear: Clearcast’s new AI tool for LHF assessment
  • allClear: Clearcast’s new expert human review service for LHF assessment
  • Q&A
"We're always happy to help guide and work with brands and agencies to get this right."
Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead, Clearcast
"Certain mascots or characters - if they look like the actual product then chances are they're probably going to be caught, and you have to be really careful."
Pete Bellas, Advertising Trust and Compliance Manager – Creative Consultancy Lead, Clearcast
"A big thing [the ASA] are looking at is prominence - whether or not there's very brief fleeting shots over shelves or something very much in the background you cant make out. We'll talk in one of the rulings about whether or not a product is prominent."
Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead, Clearcast
"There have been a lot of queries and complaints about fast food chain products. More often than not the NPCs have been accurate and they’ve stood up to regulation and they havent been caught."
Ollie Buck, New Product Development Lead, Clearcast

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Who are Clearcast?

For over 60 years, we’ve helped keep UK TV ads trusted, compliant and effective with pre-clearance. Building on our compliance expertise and powered by new technology and AI, we now help brands, agencies and broadcasters to deliver better campaign outcomes by offering training, creative consultancy, delivery, data and accessibility services, as well as clearance. Our goal is to make it easier to advertise responsibly, so that together we uphold the public’s trust in all types of advertising.

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