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Unlock your copy of the LHF masterclass

Avoid your ad being caught by LHF "Less Healthy Food and Drink" rules.
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'LHF: a year on' webinar

LHF restrictions can apply whenever food or drink appears in your creative.

With a year of industry adoption of the LHF rules behind us and months of ASA rulings to learn from, we share our latest learnings to get you up to speed with this fast-evolving topic.

Unlock the briefing session, where Clearcast’s LHF experts explain how ads are being assessed and share practical guidance to keep your ad from being caught by the rules.

What's covered

  • Navigating the rules so far: an update from Clearcast’s LHF experts on the adoption of the rules since they came into effect.
  • Complaints & ASA rulings: case studies of ads which received complaints, their outcomes and what we can learn from them.
  • Clearance tips: our current approach to navigating the rules for clearance and our best practice tips.
  • What’s next: Christmas is coming & tips for the future!
  • Quick LHF assessment: the new AI tool for LHF ad review – iClear
  • Expert LHF review: our new thorough (human!) LHF review service – allClear
  • Q&A

How long is the briefing? 

Just less than one hour

 

Who is presenting?

Clearcast contributors:

  • (Host) Ollie Buck, New Product Development Lead
  • Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead
  • Pete Bellas, Advertising Trust and Compliance Manager – Creative Consultancy Lead
  • Tilly Parry, AI Lead

 

When did it take place?

Originally this was an exclusive one-off event in September 2026, but if you missed it you can download your copy today

"We're always happy to help guide and work with brands and agencies to get this right."
Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead, Clearcast
"Certain mascots or characters - if they look like the actual product then chances are they're probably going to be caught, and you have to be really careful."
Pete Bellas, Advertising Trust and Compliance Manager – Creative Consultancy Lead, Clearcast
"A big thing [the ASA] are looking at is prominence - whether or not there's very brief fleeting shots over shelves or something very much in the background you cant make out. We'll talk in one of the rulings about whether or not a product is prominent."
Cathy Leyland, Advertising Trust and Compliance Manager – LHF Lead, Clearcast
"There have been a lot of queries and complaints about fast food chain products. More often than not the NPCs have been accurate and they’ve stood up to regulation and they havent been caught."
Ollie Buck, New Product Development Lead, Clearcast

Be part of the next event

Register your interest to join one of our next events.

For Senior marketing professionals

Influencers & trust roundtable (Nov 2026)

Be the first to hear what's next

Future events (2027)

Who are Clearcast?

For over 60 years, we’ve helped keep UK TV ads trusted, compliant and effective with pre-clearance. Building on our compliance expertise and powered by new technology and AI, we now help brands, agencies and broadcasters to deliver better campaign outcomes by offering training, creative consultancy, delivery, data and accessibility services, as well as clearance. Our goal is to make it easier to advertise responsibly, so that together we uphold the public’s trust in all types of advertising.

Who we are

Other useful resources

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BLOG: Food and drink ads - HFSS v LHF

Get your food & drink ads checked by our fast AI tool or expert human review

SERVICES: LHF iClear & allClear

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DOWNLOAD: The trust report

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