Subtitling
Speedy, cost-effective, top quality subtitles!
With the opportunity to reach a much wider audience who would otherwise be missing out on your campaign, getting your ad subtitled just makes sense.
Read our latest TV ad accessibility news & blogs to find out why subtitling is important and what we’re doing to help to change the industry for the better.
Important stats:
- 1 billion+ people worldwide live with some form of disability. (WHO)
- 18 million people in the UK live with hearing loss (RNID)
- 7.5 million people in the UK use subtitles/closed captions, but 6 million of those aren’t affected by hearing loss. (Ofcom)
How can Clearcast help?
In The Clearcast Library, there is a subtitling marketplace which connects advertisers to providers, allowing you to add subtitles/closed captions to your ad in parallel to the clearance process. One option you can choose is Clearcast Subtitling, or Zoo Digital who are already on board.
If you select us to do your delivery, when you upload your final TVC to The Library, you can then choose us to support your subtitles.
- A guaranteed 4 hour turnaround (but usually within 1 hour)
- Automatically-triggered ad delivery (within minutes) once the subtitle file arrives to us
- Top-quality subtitles (see our Style Guide which ensures quality, without detracting from the core message)
- Re-edits to subtitles if your ad needs further edits (at no extra cost)
- Easy to order, via a user-friendly, integrated workflow
See an example of what the finished ad could look like.
Visit the Clearcast helpdesk for the latest guidance around the subtitling process.
Contact us to enquire about pricing, or more information. We would love to hear from you!