Our Copy Development service is particularly useful for advertisers in competitive, contentious or complex areas – below are some case studies which will give you an idea of how it really works and what it can achieve. Plus, a few campaigns which utilised our menu of services, cherry-picking the ones that work for the campaign, serving as great examples of how collaboration can make things happen.
Channel 4's first ever Generative AI ad used Fast Track, Commercial and Copy Development services to get it right.
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This sexual wellness brand used Copy Development to navigate their tricky sector, in order to get an ad on TV without any restrictions.
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Giffgaff collaborated with three of our services to create reactive ads which used just-aired footage of Big Brother.
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This case study shows the careful steps taken to make sure this fun alcohol creative didn't appeal to under 18s.
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A tricky campaign which our Copy Development Manager shepherded through to clearance.
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This Christmas TV campaign used different parts of the Copy Development service throughout different stages of the production.
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Our Copy Development Manager helped Bodyform to push boundaries with their groundbreaking campaign.
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