Quality subtitles for accessibility and extra reach

Subtitles

Make every word count. For agencies and advertisers who care about making advertising accessible for all, and who want to reach a much wider audience.

• Guaranteed 4-hour turnaround (although often within 1 hour)
• Created by a team of experts (not AI!)
• Top quality, working with your creative, so you don’t have to compromise on your messaging (see our style guide!)
• Re-edits included at no extra cost

How to request subtitles in The Library.

Price: £200 + VAT per submission

Why subtitle your ad?

1. The right thing to do: We have a social responsibility to create ads for all, regardless of disability.
2. Compliance: Channel 4 now requires subtitles on all of its advertising.
3. Reach & growth: Reach a much wider audience with your messaging and reduce the risk of wastage.
4. The purple pound: People with disabilities are a sizeable market (estimated disposable income of almost £1 trillion in the UK & EU), including the over 18 million adults in the UK with hearing loss.
5. For the many who prefer subtitles: 6 million UK people without hearing loss use subtitles (eg non-native speakers, learning disabilities, watching on the go, to aid concentration etc).
6. Brand perception: Modern consumers expect their values to align with brands (with visible DEI proof) and 72% of the UK think ads should be subtitled.
7. It’s easier than you think: It’s fairly cost-effective and simple to order, so the benefits far outweigh the cost.