We’re delighted to announce that our MD Sam has recently accepted a seat on the Advertising Association’s Council alongside other industry bodies and leaders. As the industry’s most senior policy setting forum, the council exists to provide strategic oversight and policy direction on the role, rights, and responsibilities of advertising.
We’ve also become an AA Front Foot member, meaning we’re part of an industry wide group which provides backing and leadership to advance the voice of the UK advertising industry by supporting key workstreams including public trust, inclusion, and sustainability initiatives.
Strengthening ties with the AA aligns with our purpose which is as always, to help brands advertise responsibly, to get their ads to air and keep them there.
“At Clearcast we’ve always been a part of promoting responsible advertising and joining the Advertising Association’s Council feels like a very natural move for us. With industry wide initiatives such as the All In Census, the AA really drive advertising forwards in a trusted and inclusive way – we’re excited to be a part of that future.”
What is the Advertising Association?
The AA unites the UK’s advertising industry to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses, and the economy.
If you have any questions about this news or anything else, please get in touch.