From 1st October new rules will restrict Less Healthy Food (LHF) ads before 9pm on TV and VOD.
Make sure you’re ready for the upcoming changes – check out our guidance and book a place on our LHF training webinar which will give you all the knowledge you need to know.
The copy instructions, delivery and approval timetable has been agreed by Channel 4 and ITV for the upcoming rule change. See below the deadline for both linear and VOD and make a note of it if you have any campaigns airing during this time.
Linear deadline
| Linear airdate | Instructions, copy approval and delivery by EOP |
|---|---|
| Wednesday 1st October | Friday 26th September |
VOD deadline
| VOD airdate | Copy rotations, tracking tags & copy changes received by EOP |
|---|---|
| Wednesday 1st October | Wednesday 24th September |
All other copy instructions, approval & delivery timelines remain as per usual in the run-up to the 1st October.
Remember…
- Linear copy instructions should be supplied at least two clear working days before transmission.
- Linear copy should be delivered at least two clear working days before transmission to avoid a late delivery surcharge.
- To comply with these deadlines please make sure additional time is factored in for clearance approval.
- Approval should be before or by the delivery date, please be aware that two clear working days are required for video approval and we always advise you to leave at least two weeks for full clearance.
- Copy received dates are to avoid late copy surcharges being applied by some broadcasters.
- Agencies with clients that find these deadlines unworkable should contact individual broadcaster sales representatives directly to agree on their needs.
- If using our delivery service you can deliver your clocks to stations while copy is awaiting approval.
If you have any questions, get in touch with us.
