What’s changing?
Last year, the Labour government confirmed it would restrict advertising for ‘Less Healthy Food’ (LHF) to post-9pm, for TV and VOD Services.
A transition period
Although the legislation won’t officially come into effect in law until 5th January 2026, the industry and government have agreed that it will be adhered to from 1st October this year.
Our approach to clearing LHF ads during this transition period will involve a thorough review process. Last week we published guidance on how we’ll clear ads during this time, as well as some ‘best practice’ pointers for anyone submitting ads of this type to us.
Our webinar
To build on this support, we’re developing a training webinar for anyone working at an agency or advertiser who wants to be ready for this date.
This webinar will walk delegates through everything they need to know about the changes, including detailed guidance on what could constitute an ‘LHF’ ad and how to ensure that their great ads can still get to air whilst meeting the new standards.
- When: Wednesday 3rd September, 10:30 – 11:30am
- Cost: £299 +VAT per person. Email us to find out about group discounts.
Syllabus:
- Why: Regulatory overview and how we got here
- Impact: On existing High in Fat, Salt, Sugar (HFSS) rules
- What: Scope of LHF rules and exemptions
- Intended interpretation approach: What we’ll be looking at and advising
- When: Key dates, impact and consequences
- How: Process, practical tips and best practice advice
- Help: How we can assist: forms and guidance
- Q&A session: 15 mins
Booking
Click here to book or email us at training@clearcast.co.uk where we can also answer any questions.
