We’re delighted to announce we’ve been awarded the long term contract to provide Barb with overnight spot ratings starting in January 2025.
The service will provide spot data and timings to allow interim ratings to be published by Barb at 9am each morning. This will enable greater opportunity for advertisers and publishers to track their activity quicker. The final ratings will be confirmed after eight days with the logs provided by broadcasters, as in the current system.
What we’ve said:
David Joel, Clearcast’s Commercial and Operations Director:
“Clearcast are delighted to support Barb and the industry in the generation of overnight spot logs in conjunction with our technology partner, Ad Signal. This initiative, aligned with our Attribution and Caria workflow support, will further enhance reporting for advertisers and publishers”.
What Barb’s said:
Caroline Baxter, Barb’s Research Operations Director:
“We look forward to working with MetaBroadcast and Clearcast to enhance our audience measurement service. Together, these contracts will provide faster and more comprehensive reporting of programmes and ads, giving advertisers, agencies and broadcasters earlier insight into how their programmes and campaigns are performing”.
You can read Barb’s full press release here.
