Attribution

Powerful data for advertising analysis

Utilise unique clock number data for sophisticated analysis and reporting, on the impact and reach of TV advertising.

For advertisers, agencies, broadcasters and analysts who need accurate, standardised data for in depth analysis and reporting. The unique clock number assigned to every UK TV ad is matched with the products, advertisers and buying agencies they relate to, to provide powerful insights and optimise advertising strategy, particularly when combined with BARB audience figures.

• Share of voice – what % of attention a brand is getting, compared to competitors ✅
• Brand – which of an advertiser’s brands are represented in TV ads ✅
• Buying agency – which are purchasing ad slots from competitors, and for which brands ✅
• Creative agency – linking the ad to the agency responsible for the creative work ✅

Coordinating with BARB

BARB (Broadcasters’ Audience Research Board) is the UK’s industry- standard organisation for measuring television and video viewing, providing trusted audience data to broadcasters, advertisers and agencies for planning and performance analysis.

Combining Attribution data with BARB data enables broadcasters, advertisers and agencies to carry out full campaign analysis across platforms and publishers.

Explore more ways we can help

• For complete campaign data – check out API Data Portal
• To achieve more campaign reach – check out Subtitling
• For fast, simple ad delivery – check out Delivery