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Green Certificate

Get the green light for your green claims with our new CPD certified training course.

Invaluable for anyone who wants to ensure they can navigate the environmental rules successfully and display their commitment to compliant green advertising.

Upon completion, all delegates are awarded individual certificates with the option for companies to also achieve certified status.

Check out more info, pricing and syllabus below.

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Description
Syllabus

Description

You’ll earn the Green Certificate upon completion.

This course is CPD-certified.

All delegates will achieve an individual certificate (which never expires!)
Companies who book 15 or more places will also receive a company certification (valid for 2 years).

Pricing structure:

Pricing for this CPD course is as follows: 1-5 people, price is £1,500 and an individual certificate is issued. 6-10 people, price is £2,400 and an individual certificate is issued. 11-14 people, price is £3,600 and an individual certificate is issued. 15 - 499 people, price is £4,500 and an individual and company certificate is issued.

How can I book?

Please fill out the enquiry form above, or email training@clearcast.co.uk, with an outline of your requirements and a member of the team will arrange a phone call to discuss your options.

Syllabus

The Consultants’ role in reviewing environmental claim support with advice;
Guidance on level of substantiation required to approve green claims;
Greenwashing – responsibility & misleading advertising;
Navigating the BCAP Code rules with points to note for Advertisers/ Agencies;
Overview of past ASA rulings with tips to avoid common pitfalls;
Available help – checklist and CMA (regulatory updates): need to know info;
De-mystifying the most common green claims we consider, for example: carbon neutral, offsetting, net zero, sustainability, eco-friendly, less plastic and more.
Best practice advice, FAQs and Q&A session.

"Clearcast visited Channel 4’s National HQ in Leeds to provide some fantastic training which was tailored around green claims and greenwashing in advertising. The training has proved invaluable to C4 Traffic, specifically for local ad clearance."

Sven, Channel 4

"Interesting, enlightening & useful. A good balance of an expert’s view and ads subsequently banned, to explain the process and pitfalls."

Zoe, Thinkbox

"Given the importance of the topic we invited the whole agency and also our clients to the session."

Jonny, AMV BBDO