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Hot Topic: Environmental

Get the green light for your green claims. Invaluable for anyone who wants to ensure they can navigate the green/environmental topic successfully.

Check out more information below and the full syllabus breakdown on the next tab.

This course has now finished but can be offered as bespoke training for your team. You can use the form below or email us at training@clearcast.co.uk to enquire.

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Description
Syllabus

Description

Syllabus

The Expert Consultants’ role in advising Clearcast on Claim Support;
Greenwashing – responsibility & misleading advertising;
Green rules from BCAP Code w/ need to know points for Advertisers/ Agencies;
CMA (new regulatory updates): what’s changed and why it is important;
Expert Consultant insight in avoiding common mistakes (validation and measurement);
Explanation of the scope of emissions, link to air pollution/ quality, becoming carbon neutral, reductions/ successful offsetting and achieving net zero;
De-mystifying the most common Green claims we consider, for example: sustainability, eco-friendly, less plastic, greenhouse gases, classification of textile fibres and more;

"Clearcast visited Channel 4’s National HQ in Leeds to provide some fantastic training which was tailored around green claims and greenwashing in advertising. The training has proved invaluable to C4 Traffic, specifically for local ad clearance."

Sven, Channel 4

"Interesting, enlightening & useful. A good balance of an expert’s view and ads subsequently banned, to explain the process and pitfalls."

Zoe, Thinkbox

"Given the importance of the topic we invited the whole agency and also our clients to the session."

Jonny, AMV BBDO