Advertiser Certificate

Packed with need-to-know info for advertisers, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

Check out the tabs below for details and syllabus info.

**PRE-BOOK 2025 NOW OPEN (APRIL WEBINARS): training@clearcast.co.uk.**

Dates

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Description

“Best training ever – learnt loads & no question was a silly one – book it!”
– Rosie, Next PLC, October 24

“Michael’s style was great! Fantastic, really informative and despite being online, it was really engaging!”

– Michaela, Pernod Ricard, March 24

Packed with need-to-know info, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!).

If you work for an advertiser and are involved with TV ad campaigns, this one’s for you! We cater for complete industry newcomers as well as those who are more experienced, looking to brush up their knowledge.

You’ll earn the Advertiser Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

Details

Time: two-parts across consecutive days at 10:30 – 12:00.
Includes: live polls, ‘key slides’ takeaway.
Cost: £399 +VAT per person.

Booking

You can book via the booking form or by emailing us at training@clearcast.co.uk.

Syllabus

Why? Essential context

Why does Clearance happen?
Who is Clearcast?
Who are the ASA, Ofcom and CAP?
Clearance history and industry information

How? Do’s and don’ts

Pre-production clearance process break-down
Post-production clearance process break-down
Timing restrictions: triggers, decisions and scheduling
Additional helpful services
Clearance tips, tricks and best practice advice

What? Need-to-know overview

What is the BCAP code?
Section 1: Responsibility
Section 2: Recognition
Section 3: Objective v subjective claims
- Misleading advertising
- Claim support requirements
Section 4: Harm and offence
- Gender stereotyping
- Key ad examples and past rulings
- Important watch-outs

Technical

Superimposed text guidance

Additional help

Optional Clearcast services
Common mistakes
FAQs
Any recent code or industry changes