23/11/2018
Car Tech ads

By Oliver Golden, Senior Copy Group Executive.   We wrote a piece on the topic of car-tech in ads only a year ago

30/10/2018
GAMBLING TRAINING: THE RESULTS

Back in February of this year, the Committee of Advertising Practice (CAP) announced tougher standards on Gambling advertising, focusing on ads’ appeal to

18/10/2018
The mighty clock number

This article was originally published in our Autumn 2017 Newsletter, but it’s always good to be reminded about The Mighty Clock Number.  

26/09/2018
VIDEO GAMES AND ONLINE CONTENT

By Jonathan Laury, Copy Group Executive   Games have come a long way in a very short space of time. Just in the

20/09/2018
Teenage Kicks

It’s not just ads that are taken seriously at Clearcast. We’re big believers in working with our local community and this summer was

20/08/2018
Talent Swap with Channel 4

2018 marked the 2nd year we’ve taken part in a valuable Talent Swap scheme with Channel 4. For a week each, a member

24/07/2018
Christmas Ads…already

Yes, it’s still scorching out there and hard to believe Christmas ads are already upon us here at Clearcast HQ.   But they

22/06/2018
How could digital learn from TV?

This piece originally featured in Campaign magazine on June 18th 2018.   By Chris Mundy, MD at Clearcast Photo credit: Colin Stout  

14/06/2018
A view from the ASA

This was originally written for our special edition 10th anniversary newsletter which published in March this year.     By Guy Parker, Chief

21/05/2018
Verifiability of claims

By Barry Noone, Teleshopping Copy Group Executive   The issue of verification/verifiability has recently been in the spotlight and we felt that it was

20/03/2018
On-set guidance 

By Seb Lynch, Copy Development Manager   In an ideal world the filming of all television ads would follow the exact wording of

06/02/2018
Vegan Claims in ads

By Lydia Palmese, Copy Group Executive   Updated 15th June 2018   We’re starting to see ‘vegan’ claims appearing in ads and it

19/12/2017
The morning viewing meeting

This post originally featured in our Autumn 2016 newsletter but is always relevant, especially in the run up to Christmas.   It’s 10:05.

09/11/2017
Staying safe with in-car tech ads

Clearcast – A Safe Pair of Hands   By Niamh McGuinness, Head of Copy Clearance   Those that work with Clearcast will know

07/11/2017
Online Estate Agents

By Catherine Leyland, Copy Group Manager   Clearcast has recently seen an increase in ads for online-based estate agent/house selling services.  Charges are

31/10/2017
Scale Reference

Jonathan Laury, Copy Group Executive   There are particular quirks to be aware of when advertising children’s products, but the one which seems

22/09/2017
The results of our Agency Survey

Chris Mundy, Managing Director   Earlier this year we invited all current users of CopyCentral to complete a survey on their experience of

02/08/2017
The Clear View: Car Ad Rulings

The Advertising Standards Authority has recently published the results of complaint investigations into three different car ad campaigns. In all cases the complaints

06/07/2017
The kids are alright

The first half of 2017 has been an action-packed one for the Clearcast Training programme. If you have attended and enjoyed one of

17/05/2017
Ten Top Tips For New Starters

Advertising is a fast-paced business, both in terms of the work and the staff turnover. We put as much information as we can

Holiday flight taking off
26/04/2017
Let Your Holiday Ads Take Flight

Welcome to Clearcast airways, your fastest way to ad clearance bliss. Make sure your seat back is up, your tray table is stowed

22/03/2017
Payday Loans – Serious Business

Payday (or High-Cost Short-Term) loans have been one of the most contentious advertising sectors for a few years now. The ASA and CAP

13/02/2017
Alternative Facts in Advertising

It’s only February, but already ‘Alternative Facts’ is set to be the phrase of the year. It’s generally being used as a euphemism

11/01/2017
What To Look Out For In 2017

Will it be plain sailing in advertising clearance in 2017, or do choppy waters await? If you work on accounts that fit these categories and

19/10/2016
The Clear View: Bgo.com

The Advertising Standards Authority has upheld a complaint about gaming site Bgo.com. Gambling has proved to be as hot a topic as ever

The ad tech company Monterosa's logo
28/06/2016
Ad Tech: Monterosa

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd   THE KING HAS RETURNED!   In my last post I talked about ways

16/06/2016
Retail Right First Time

We see a lot of ads. More than 30,000 scripts a year (but who’s counting). Some are super-glamourous big budget behemoths, but the

A still form the Missguided ad which utilised never.no ad tech
07/06/2016
Ad Tech: Never.no

By Kristoffer Hammer, Head of Business Development, Clearcast Ltd Social media vs & TV advertising   For many years advertisers have looked at how

26/04/2016
Ad Tech Tuesday – Shazam

By Kristoffer Hammer, Head of Business Development, Clearcast   Clearcast is fortunate enough to be approached by tech companies that can help do

11/04/2016
Gambling Ads and Youth Appeal

Whether it’s a flutter on the fillies, betting on bingo or cashing out at the casino, gambling ads are a strong presence on

14/03/2016
Alcohol Advertising Rules

The alcohol sector has undergone something of a renaissance of late, with more wackily-named beers than you can shake a pint glass at

Slim kale stems
04/01/2016
Ads for slimming products

Now the festive cheer and feasting are over, the New Year usually ushers in a cornucopia of ads offering ways to get back in

01/12/2015
Junk Food Advertising

One of the sectors garnering the most media attention at the moment is junk food advertising, particularly in relation to children. As the

18/11/2015
No Sexism Please, We’re Swedish

There’s just a week to go until our International Training event, where Elisabeth Trotzig (Director General of Reklamombudsmannen) will be one of the

Toy ads top tips
19/10/2015
5 Playful Tips For Toy Ads

We’ve already seen a bulging Santa-sack full of toy ads in the run up to Christmas, and we know there are more to come. Here’s

19/08/2015
The Clear View: Honda

Cars ads must not refer to speed in a way that might condone or encourage dangerous and irresponsible driving. This is a fundamental

19/02/2015
The Clear View: Booking.com

There have been a number of ads in recent months that have included what is best described as ‘swearword play’. A Booking.com ad

30/01/2015
Haig Club Whisky & David Beckham

The Clear View: Haig Club   Whether an alcohol ad is likely to appeal strongly to under-18s is something we have to consider

28/11/2014
Sainsbury’s Christmas ad

The Clear View – Sainsbury’s Christmas ad   Christmas ads are now hotly anticipated.  In recent years, particular retailers’ campaigns have been  trailed

18/09/2014
2014 Agency Survey

Here at Clearcast, we believe strongly in listening to what you have to say about how well we’re providing the services we offer.

18/06/2014
Jaguar F-Type

The Clear View – Jaguar F-Type   This week’s ASA adjudications included the result of a fairly common investigation into whether the driving

04/06/2014
Kronenbourg 1664

The Clear View – Kronenbourg 1664   In the event that an ad is complained about and investigated by the ASA, Clearcast and

13/05/2014
Save The Children

The Clear View – Save the Children   Every Wednesday the ASA publish their adjudications on the complaints they have investigated. In fact

28/04/2014
Hello new website

Welcome to Clearcast’s new website and blog.   Today we’re launching a complete overhaul of our website. Our previous site served us well