One campaign can see an ad delivered across many different platforms. But, with a different ID number assigned for each one, it doesn’t give you the holistic view you need to make real-time, smart campaign decisions. This is where the ACIF framework comes in.
We recently announced that Clearcast is now officially registered as an Ad Authority, as part of the ACIF framework, developed by IAB Tech Lab. And the first in the UK!
This ground-breaking initiative aims to support advertisers, publishers and ad-tech companies in delivering a better consumer experience for video advertising, across various devices, including Connected Television (CTV).
As part of this, we’ve launched the Clearcast API Data Portal, to make it easy for you to get accurate, comprehensive data.
How does it work?
By signing up to the portal, we’ll be able to assign a unique Universal ad ID to your creative, which is linked to its clock number.
Your asset then becomes a part of the international ad registry, where you can easily validate the creative and get confirmation of its status.
Crucially, it then allows you to track the creative across different platforms, globally, throughout the campaign’s lifecycle, enabling advanced measurement and reporting. You’ll be able to receive automated updates with a unified, accurate view of the metadata (such as clock validation, advertiser, category, duration, title, compliance, clearance, music, artist, performer, or asset availability) and track its frequency and reach.
This isn’t simply another validation tool; it’s a comprehensive solution designed to streamline ad registration, validation and metadata retrieval across the connected TV (CTV) and video advertising ecosystem.
What is Ad-ID? Check out this video for a great explainer into IAB’s ACIF framework.
Why will this help you?
Good data means good decision-making. The streamlined system pulls together data from multiple sources and aligns it to the same asset, creating one source of truth. This means you can actually see what’s working and make smarter, data-backed decisions. Ultimately, it means you can reduce inefficiencies and spend waste, to improve your ROI.
It’s also means simplicity. No more confusion or duplication of ID numbers – the standardised system is used across platforms and can be linked globally, throughout the international ad registry. With the explosion of digital ads, the need to simplify things has never been so important. This allows linear and streaming to align, so, there’s no need to work out what each TV network, publisher, video platform or streaming service labels your asset anymore.
And it’s a big step forward for trusted advertising, improving transparency, supporting brand safety and ensuring compliance across digital and broadcast platforms.
How do I sign up?
- Register here
- Select the right data tier for you (all subscription types come with a free trial period!)
- Wait for approval
Once approved, you’re ready to go!
Any questions?
Drop us an email to help@clearcast.co.uk