API Data Portal
Unique global ID for complete campaign data tracking
A unique identifier for your ad’s creative, via our API, enabling precise tracking of your asset across all platforms – supporting brand safety, transparency and improved ROI.
For advertisers, publishers and ad-tech companies who want to accurately track their creative across all platforms, for smarter campaign decision-making and reduced spend waste. Using a standardised ID system, which utilises the clock number, it enables automated, comprehensive updates on an ad’s status and its metadata.
- No more confusion or duplication – one standardised ID across platforms ✅
- Streamlined campaign analysis – data from multiple sources aligned to the same asset ✅
- Global – uniquely identified across the international ad registry ✅
- Three access options – designed to suit your needs (see these below!) ✅
- Flexible control – once you’ve chosen your type, choose your subscription tier ✅
Prices vary, depending on subscription tier (free option available!)
How it works
- Register for the Clearcast API Portal and become a part of the international ad registry.
- Get a unique UniversalAdId for each of your creatives.
- Validate this ID to get confirmation of the status of your creative.
- See comprehensive metadata about your creative, eg advertiser info, compliance status, duration and more (depending on subscription tier).
See the three options below.
Your options
1. ACIF framework – accurate metadata for your ad’s unique ID
For advertisers seeking accurate cross-platform creative tracking. Registering with the ACIF framework allows you to generate a unique standardised ID for your ad, which provides a comprehensive view of the asset across all platforms. This ID also connects directly to the ad’s clock number and all associated data.
- Ad registration ✅
- Clock number validation & metadata ✅
- Material-level data ✅
- Compliance info ✅
- Real-time clearance status ✅
(Depending on your chosen subscription tier)
2. Music/artists – detailed creative info for your ad
For those seeking detailed creative info. With your ad’s unique ID, you can access a complete view of all music, artist and performer data linked with the ad. This ID also connects directly to the ad’s clock number and its associated data.
- Music metadata ✅
- Artist and performer metadata ✅
(Depending on your chosen subscription tier)
3. Publishers – comprehensive view of the advertising landscape
For digital publishers and ad tech companies aiming to enrich platforms with a complete view of the advertising landscape. Gain access to detailed, cross-platform event-based data, including regulatory compliance, for smarter decision-making.
- Events-based material-level data ✅
- Automated events-based compliance data ✅
- Real time events-based clearance data ✅
- Complete view of The Clearcast Library data ✅
(Depending on your chosen subscription tier)
What is IAB Tech Lab’s Ad Creative ID Framework?
Explore more ways we can help
- For comprehensive ad management – check out Clearcast Commercial Services
- To achieve more reach with your campaign – check out Subtitling
- Deliver your ads fast – check out Delivery
Any questions?