Company updates

Linear and VOD copy deadlines – 2024 Easter Bank Holiday

The copy instructions, delivery and approval timetable have been agreed by Channel 4, ITV, Sky and Warner Media for the 2024 Easter Bank Holiday period. Check below for both linear and VOD deadlines and make sure to take note of these for your campaigns airing over and around the Easter Bank Holiday.

Linear airdateInstructions, copy approval and delivery by EOP
Monday 25th MarchWednesday 20th March
Tuesday 26th MarchThursday 21st March
Wednesday 27th MarchFriday 22nd March
Thursday 28th MarchMonday 25th March
Friday 29th March**Monday 25th March
Saturday 30th MarchTuesday 26th March
Sunday 31st MarchTuesday 26th March
Monday 1st April**Tuesday 26th March
Tuesday 2nd AprilTuesday 26th March
VOD deadline: Copy, rotations, tracking tags and copy changes between >>>>>>Friday 29th March – Tuesday 2nd April need to
be received by EOP Wednesday 20th March

Bank Holiday**

Normal delivery

  • Linear copy Instructions should be supplied at least two clear working days before transmission.
  • Linear copy should be delivered at least two clear working days before transmission to avoid a late delivery surcharge.


  • To comply with these deadlines please make sure additional time is factored in for clearance approval.
  • Approval should be before or by the delivery date, please be aware that two clear working days are required for video approval and we always advise you to leave at least two weeks for full clearance.
  • Copy received dates are to avoid late copy surcharges being applied by some broadcasters.
  • UK broadcasters are represented by: ITV, Sky Media, Channel 4 and Warner Media.
  • Agencies with clients that find these deadlines unworkable should contact individual broadcaster sales representatives directly to agree on their needs.
  • On the working day before a bank holiday weekend our clearance service shuts down when the broadcasters have received all the cleared copy – we’ll always post on Twitter and LinkedIn about early closing. Our delivery service remains open for business on these days.
  • If using our delivery service you can deliver your clocks to stations while copy is awaiting approval.

If you have any questions, get in touch with us.

6th February 2024