The copy instructions, delivery and approval timetable have been agreed by Channel 4, ITV, Sky and Warner Media for the 2024 Easter Bank Holiday period. Check below for both linear and VOD deadlines and make sure to take note of these for your campaigns airing over and around the Easter Bank Holiday.
| Linear airdate | Instructions, copy approval and delivery by EOP |
|---|---|
| Monday 25th March | Wednesday 20th March |
| Tuesday 26th March | Thursday 21st March |
| Wednesday 27th March | Friday 22nd March |
| Thursday 28th March | Monday 25th March |
| Friday 29th March** | Monday 25th March |
| Saturday 30th March | Tuesday 26th March |
| Sunday 31st March | Tuesday 26th March |
| Monday 1st April** | Tuesday 26th March |
| Tuesday 2nd April | Tuesday 26th March |
| VOD deadline: Copy, rotations, tracking tags and copy changes between >>> | >>>Friday 29th March – Tuesday 2nd April need to be received by EOP Wednesday 20th March |
Bank Holiday**
Normal delivery
- Linear copy Instructions should be supplied at least two clear working days before transmission.
- Linear copy should be delivered at least two clear working days before transmission to avoid a late delivery surcharge.
Remember…
- To comply with these deadlines please make sure additional time is factored in for clearance approval.
- Approval should be before or by the delivery date, please be aware that two clear working days are required for video approval and we always advise you to leave at least two weeks for full clearance.
- Copy received dates are to avoid late copy surcharges being applied by some broadcasters.
- UK broadcasters are represented by: ITV, Sky Media, Channel 4 and Warner Media.
- Agencies with clients that find these deadlines unworkable should contact individual broadcaster sales representatives directly to agree on their needs.
- On the working day before a bank holiday weekend our clearance service shuts down when the broadcasters have received all the cleared copy – we’ll always post on Twitter and LinkedIn about early closing. Our delivery service remains open for business on these days.
- If using our delivery service you can deliver your clocks to stations while copy is awaiting approval.
If you have any questions, get in touch with us.
