Television is changing. More and more people are using video on demand (VoD) services to watch the programmes they want to watch, when they want to watch them.
As viewing habits shift, so do advertising tactics. Many advertisers now show their ads before, after and during video on demand programmes. And because the method of delivery is different, so are the rules about what adverts can contain and where they can be shown.
Our video on demand team can provide clearance for all types of VoD ads, either alongside clearance for traditional broadcast, or separately. We’ll make sure the right restrictions are applied, so ads only appear before, after or during appropriate shows.