2017 clearances in brief

13th February 2018

It’s that time again to take a close look at our clearance stats from the previous year and see how they compare to the year before.


In 2017 we considered more than 32,400 scripts, so just slightly down from 2016’s figure of 32,500.  Our film total is down from 66,500 films in 2016 to almost 61,200 last year.


In 2017 there were 76 formal investigations by the ASA (down from 89 in 2016). Only 44 of these were upheld though, which is a tiny portion of the ads we watched.


Our aim for 2017 was to provide a response on 85% of scripts within 4 working days and on 95% of videos within 2 working days. As you may have seen in an earlier news item, we exceeded these last year and as such have decided to bring our KPI target down from 4 days to 3 for 85% of scripts in 2018. We’re looking forward to taking on this new challenge and providing you with even faster script feedback in 2018.