Clearcast Training Programme

Our training provides all the knowledge you need to get ads from script to screen smoothly. We offer a range of virtual and in-person (where possible) courses to help agencies, advertisers and broadcasters of all experience levels get great ads on air and keep them there. 

 

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Training Calendar

 

If you are having any problems with booking onto our courses, please email training@clearcast.co.uk and we will be happy to help.

International / Creative Training

Looking to understand the clearance process beyond the UK?

 

Ever wondered how to stay creative within the boundaries of the code rules?

 

Enquire about International Training or Creative Training Courses.

International Creative

Bespoke training

Tell us what sort of training you want and where you'd like it to take place. We'll take care of it.

Now taking online bespoke bookings!

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Agency/Advertiser Certificate

A must-have for all Advertisers and Agencies involved in TV Campaigns. The CPD certified and IPA recognised course will leave you equipped with the essential knowledge of how to get your ads to air and keep them there. Whether you’re brand-new to the industry or looking to brush up on your knowledge, find out how to make your Clearance process smooth and get the approvals that you are looking for.

“Excited to start my next campaign now as I’m feeling pretty confident!”

Charlotte, Iceland, April 2020

The comprehensive, 2-part, live webinar provides a unique insight into every aspect of the clearance process, from script to screen. Learn more about Clearcast, the stages of Clearance, the BCAP code’s key sections, claim support and much more! See below for the full syllabus breakdown.

The fun and informative sessions include plenty of opportunities to ask questions, interactive polls and an exclusive ‘how-to’ video to take away with you. As well as this, you’ll be awarded the Agency / Advertiser Certificate upon successful completion.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 90-minute sessions on consecutive days.

Cost: £299 plus VAT

Looking for more than the basics?

Once you’ve completed your Level 1 Agency/Advertiser Certificate, delve deeper into the areas that matter the most to your work.

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Broadcaster Certificate

A must-have for all Broadcasters – both shareholder and non-shareholder – involved in TV Campaigns. The CPD certified course will leave you equipped with the essential knowledge to work with us us to get ads on air and keep them there.

“Alyx and Michael have both very welcoming and friendly voices so it felt very engaging and also well structured. Training each day really flew by!”

Pascale, Warner Media, October 2020

The comprehensive, 2-part, live webinar provides a practical insight into the the TV Advertising Clearance process, including the key sections of the BCAP Code, how scheduling and timing decisions are made, and how claims are interpreted. Please see below for the full syllabus breakdown.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 60-minute sessions on consecutive days.

Cost: £249 plus VAT

  • Not found exactly what you are looking for? Find out more about our Bespoke courses here.

Looking for more than the basics?

Once you’ve completed your Level 1 Broadcaster Certificate, delve deeper into the areas that matter the most to your work.

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Advanced Certificate

A must-have for all Broadcasters, Agencies and Advertisers seeking a deeper understanding of the most contentious code areas. The CPD certified and IPA recognised course will leave you feeling confident and equipped with detailed knowledge of these areas.

“The course was extremely detailed in certain areas and is so helpful in understanding the nuances involved in the tone and messaging. It was delivered so clearly and time-efficiently, and it’s obvious how thoroughly the hosts know their stuff.”

Frances, Warner Media, November 2020

Often a single ad can overlap several sections of the BCAP Code, which is why it is vital to have an understanding of specialist Code sectors. The comprehensive, 2-part, live webinar provides a unique insight into the most contentious areas including alcohol, motoring, food, gambling, privacy and political advertising.

The fun and informative sessions include plenty of opportunities to ask questions as well as interactive polls. Additionally, you’ll be awarded the Advanced Certificate upon successful completion.

Location: The course is currently run as a 2-part live webinar, however we hope to be able to run in-person courses again in the near future.

Time: 2 x 90-minute sessions on consecutive days.

Cost: £349 plus VAT

  • Looking for something a little different? Find out more about our Bespoke courses here.

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Masterclass: Claims & Substantiation

Which claims need claim support?

What words and phrases should I be mindful of when making claims in my ad?

Building on the knowledge you’ve learned in your Level 1 Agency/Advertiser or Broadcaster session, delve deeper into this essential topic and gain expert knowledge in claims, and claim support.

“A fantastic, high energy webinar filled with concise information. I feel more equipped to better advise on what substantiations script may need and confident in my abilities on the difference between subjective & objective claims.” 

Bethany, Traffic Bureau, February 2021

A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.

The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!

Cost: £199 (or £299 if booked together with Masterclass: Offence & Restrictions as part of the Masterclass Combo) plus VAT

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Price: from £199.00

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Masterclass: Offence & Restrictions

How do you decide what might cause offence?

Which timing restriction might my ad trigger?

Building on the knowledge you’ve learned in your Level 1 Agency / Advertiser or Broadcaster session, delve deeper into this vital area and understand how to navigate the nuances of restrictions when considering harm & offence.

“I absolutely loved the course! The course definitely helps when discussing clearances to clients and flagging any contentious issues to make clearance smoother.” 

Sophie, Traffic Bureau, February 2021

The comprehensive live webinar provides a detailed insight into Section 4 of the BCAP code: ‘Harm and Offence.’ Gain expert knowledge of this code rule, as well as the timing and scheduling restrictions that could be applied to your ad as a result. Understand the likely triggers of these restrictions and get involved in the discussions around carefully chosen case studies in order to apply your knowledge of how restrictions could be applied.

A must-have for all Broadcasters, Advertisers and Agencies involved in TV Campaigns. Please see below for the full syllabus breakdown.

The fun and informative 90-minute masterclass includes plenty of opportunities to ask questions, as well as interactive polls to get involved in!

Cost: £199 (or £299 if booked together with Masterclass: Claims & Substantiation as part of the Masterclass Combo) plus VAT

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Combination of product variants is not available

Price: from £199.00

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