The industry Group for Responsible Gambling (IGRG) has announced an amendment to their Code. From 30th June the IGRG will require that references to www.begambleaware.org are held on-screen throughout the duration of the ad.
The new requirement addresses concerns that responsible gambling messaging often doesn’t appear on screen for long enough to be noticeable to viewers.
Clearcast’s role is to ensure that ads comply with the BCAP Code, not those of third parties. We will, however, advise advertisers and agencies of this requirement and point out if this social responsible message is not held for the duration of ads.
The IGRG represents five trade associations which in turn represent all sectors of the gambling industry.
Download the IGRG Press Release which gives further details of this news.