Channel 4 requires HD playout for HGTV & Really channels

07th February 2020

Until November 2019 Channel 4 and partners have only been able to accept delivery of adverts and sponsorship in standard definition (SD) to playout.

From November last year channels HGTV (formerly Home) and Really moved playout destinations and as part of this move now only accept adverts and sponsorship in high definition (HD).

Therefore Channel 4 would like to remind agencies that if you have a campaign running across their channels, you will need to ensure that orders are placed with Adstream and Peach to cover HD and SD formats.

If you have any queries on this or need additional support, please email traffic@channel4.co.uk.