In 2019 we read more than 29,000 scripts and considered more than 62,500 filmed ads.
The scale and scope of the services we provide means sometimes our clients need a hand getting started. So we created this handy guide a few years ago and like to refresh it regularly. It’s also useful for anyone who’s worked with us for a while but would like a deeper understanding of how else we can help to get those ads to air beyond our usual ad copy clearance service.
Today we are releasing the 9th edition (PDF).
The guide explains how we work with advertisers, agencies, and media companies to get great ads to air and keep them there. It paints a picture of what we do, how we do it and how we can help you.
1.Clearcast in a nutshell and where we fit into the industry
2. ASA, BCAP and The Codes (including what to do if someone complains about your ad)
3. How Copy Clearance works (including how to make your clearance run smoothly)
4. Our Extra services
5. Clearcast for Media Owners and Media Buying Agencies
6. FAQS, common ad restrictions and glossary
To request a handy A5 copy email firstname.lastname@example.org and include your postal address.