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£299.00

Agency/Advertiser Certificate

We’ve designed a comprehensive and fun course covering everything you need to know to get your ads from script to screen. As uniquely-placed industry experts, we share years of knowledge showing you how to navigate the clearance process smoothly armed with best-practice tips and the tools to anticipate potential issues.

Check out more information below and the full syllabus breakdown on the next tab.

Description

“High energy delivery and the fact we’ve learnt this first-hand and not through a second-hand source – much more engaging.”
– Claire, Sky Media, In-Person Oct 21

This comprehensive CPD-certified and IPA-recognised course is packed with need-to-know information covering every aspect of the clearance process from script to screen. As uniquely-placed industry experts, we share years of knowledge showing you how to navigate the clearance process smoothly armed with best-practice tips and the tools to anticipate potential issues. When you’ve successfully completed the course, you’ll achieve a coveted agency/advertiser certificate.

Who’s it for?

Those who work for agencies or advertisers involved with TV ad campaigns. It’s for experienced users who need to brush up or are brand-new to the industry.

How will I learn?

We’re offering both online and in-person sessions – covering similar content, optimised for each format. Online sessions take place in two parts across consecutive days and include polls, discussion and Q&As, as well as an invaluable ‘how-to’ video to take away with you. The in-person session, which takes place at Clearcast HQ in London, includes lunch and refreshments, as well as group activities, debates, and interactive quizzes.

What are the details?

  • Time: Webinars are split into two 10:30-12:00 sessions on consecutive days. In-person full-day sessions run from 09:30 until the afternoon.
  • Cost: £299 plus VAT per person

How can I book?

Book a place above now, or if you’d prefer to pay via invoice email us at training@clearcast.co.uk

Syllabus

Why? Essential context

  • Why does Clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling
  • Additional helpful services
  • Clearance tips, tricks and best practice advice

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Technical

  • CopyCentral guide (this may be sent as an additional video to view after training)
  • Superimposed text guidance

Additional help

  • Common mistakes
  • FAQs
  • Any recent code or industry changes

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"Delivered perfectly. All information was clear and questions were encouraged to ensure we all got the most out of our sessions, I couldn’t fault a thing."
Emily, ICP, online Feb 2021
"Even though I’ve been an agency producer for almost 20years I still found this training very informative and helpful. The presenters really knew their stuff and the surveys kept it interesting."
Laura, In the Company of Huskies, online Sep 2021
"I am new to using Clearcast, so I liked learning about the different cogs that you wouldn’t usually think about when you see adverts on tv."
Martha, Black Lab Films, online Sep 2021
"Great, insightful, and surprisingly interactive."
Clare, Kindred Agency, online May 2021