Bespoke Training



“The bespoke training session worked really well remotely. It was split into manageable chunks and the interactive slides were pitched at a really workable level, making sure everyone was engaged. Overall it was a fantastic way to give us all an overview of what Clearcast does and how we can work together so that we can achieve what we all want: memorable and creative advertising for our clients.” Gareth at SignPost – May 2020


“The session was very interesting and engaging. A great mix of video content and slides. I found it a valuable experience and really didn’t feel I lost anything by not having this in a more classroom based environment. Great interaction throughout”. Kenny at SignPost – May 2020


Our bespoke in-house training service can be tailored to your company’s needs whether you are an agency, advertiser, broadcaster or university. Plus, it doesn’t matter where you’re based as we’re happy to travel to you.


Using this option makes it easy for companies to train their entire team at the same time and allows for confidential discussion. Also, as training is completely tailored, we are totally flexible in terms of content, location and duration.


We can provide bespoke training on issues affecting agencies’ main accounts and for their clients, we can focus on their specific sector and areas of particular concern.


These tailored sessions aim to improve participants’ understanding of the BCAP Code and its application in areas that are specifically relevant to them, relating the rules to their own practice directly.


Please contact us at for more information and to discuss your requirements.



Testimonials from 2019


“Compliance training can be dry and confusing. However, Michael was able to engage a large group of attendees and provide a very clear overview of the regulatory landscape using relevant case studies. It is the first time I feel I have successfully delivered training in this area, hence booking him a second time.”

Sarah-Jane at Evoke Films, June 2019


“The training was very useful for the team as we now better understand the nuances of approvals.”

-Tiana at H&M, August 2019


“Thanks so much – everyone really enjoyed it and thought you were super engaging.”

-Anonymous, May 2019


“Thank you for today’s training, it was a great session which everyone thoroughly enjoyed.”

-Anonymous, May 2019


-Many thanks from all our team for the Clearcast Training on Friday, it was super helpful for us and it gave us very interesting insights!”

-Marina at Wayfair, April 2019


“A great opportunity for the team to collaborate and discuss TV copy compliance with the copy clearance experts at Clearcast.  Valuable interaction with Clearcast on how the BCAP code is interpreted and the thought process behind substantiation for the advertising treatments that run on our network.”

-Dan at BBC Global News, April 2019


Michael thanks for your time last week, the training session went down well.”

-Anonymous, February 2019


Testimonials from 2018


“The Renault training day was beneficial for us and our client. Clearcast gave a clear explanation of their role in the process + running through different ads to use as reference when creating future campaigns will prove to be extremely useful.”

-Luke at Publicis, September 2018


“Thanks so much for what was a very informative and engaging talk…The client team would like to pass on their thanks too.”

-Anonymous, September 2018


“Thanks so much for your time yesterday! Had really positive feedback from the team during the break-  they all found it really useful.”

– Anonymous, September 2018


“Thanks for the session today – was good to get the rundown on how Clearcast works.”

-Anonymous, August 2018


“Very informative, really helped our understanding of the overall process, also helped us understand the Clearcast perspective of clearances. Highly engaging and has helped us with deliveries since.”

– Russ at 5 Creative, June 2018


“Thank you so much for such an interesting and informative session yesterday. We all agreed that it was great to get a clearer idea of the Clearcast processes and understand what the new gambling restrictions might entail – information that will be hugely beneficial going forward.”

– Anonymous, March 2018


Thanks so much for our training last week, it was very helpful and everyone enjoyed it.”

-Hannah at Hogarth Worldwide, March 2018


“Thanks so much, the session was fantastic.”

– Emily at AMV BBDO, March 2018


Testimonials from 2017


“Thought it was very useful. Biggest takeaway for me was that it is in Clearcast’s best interest to get ads on TV too. Therefore the advice they give is genuine and the more we provide at any given stage, the better for everyone.”

-Kayleigh at The Gate, November 2017


“Great presentation which introduced us to the approval process with really interesting examples which helped inform us why things do/don’t get passed. Michael is clearly very passionate and knowledgeable about the process and he brought much energy and enthusiasm to the morning.”

– Fall Off The Wall, August 2017


“The Clearcast training was very helpful for understanding the basics of TV advertising and the key players in the regulatory arena, the case studies were very helpful as it was great to have directly applicable examples with which to frame our thinking about issues. Useful to understand the end to end process, and learned a lot about how we can make the process run more smoothly. Format, length, and content/materials used were all suitably effective.”

– A major technology company, June 2017


“Thanks a lot for the training yesterday. I speak on behalf of the Duracell organization yesterday & can definitely say it was a great enriching experience for us & we look forward to our engagements in the future. We also thank you for patiently answering all our queries & we think the interaction really helped our learning process.”

-Jaideep at Duracell, June 2017


“Thank you for coming into Saatchis and for the great presentation.  It really was brilliant.”

-Hollie at Saatchi & Saatchi, June 2017


“I speak on behalf of the team when I say it was really interesting and useful, giving us a better understanding of your processes as well as what we can do to improve ours.”

-Anonymous, May 2017


“The session was fantastic. We went through the practical bits on how to upload things into clearcast, how the process works, who evaluates what, etc., but the thing that was the most fascinating was getting beyond that.  Michael was great at explaining why Clearcast exists in the first place, who it benefits, why they do what they do, and perhaps most importantly, debunk the myth that they are only there to try to shoot down ads that are risky.  

Further, the format was great – it wasn’t a lecture – it was a discussion with tangible examples.  The examples varied across different types of clients (FMCG, retail, etc.) and he was willing to go into specifics on the trickiest industries (i.e. gambling, alcohol, etc.). All in all, a worthwhile investment of three hours.”

-Mr. President, Creative Agency, April 2017


“Thank you very much for the training, everyone was very pleased with the content and enjoyed your presentation.

– Martyna Myka at Beiersdorf February 2017


Testimonials from 2016


 “The Clearcast training was very insightful and has provided me with a better understanding of the compliance process. It was very informative and succinct in explaining common issues and how they can be overcome or avoided. By exploring the typical blunders which cause issues in the past and explaining how to avoid them the training has truly benefited my future work for the long run.”

Josh at Viacom, October 2016


“Well-structured course and an engaged audience who found the balance of practical versus theory very useful.”

-Sonia Ralton at eg+ worldwide, August 2016


“We all felt that it was very useful to each and every one of us and thoroughly enjoyed your presenting style. You had an excellent number of examples and we liked the way you challenged our decisions on ‘what was wrong here.”

– Victoria Edgecombe at JML, July 2016


“I just wanted to say a massive thank you for the training yesterday – everyone found it really informative and enjoyable !”

– Lucy Bell  at SapientNitro, May 2016


“The course was well structured, informative and the case studies were helpful and interesting. Although, there was some hesitance at the outset that it could be ‘death by PowerPoint’ everyone felt engaged and came away armed with new information. Michael is a particularly engaging presenter provoking lots of debate.”

– FCB Inferno, February 2016


“The bespoke session was really helpful in helping us to understand Clearcast processes and Broadcast regulations. The session offered us a broad overview of important considerations agencies must take when writing and producing ads. I really enjoyed the examples selected by Michael, and they helped to highlight the reasons why ads were acceptable or unacceptable. For those who already had some experience with Clearcast, the session really helped to test and cement their understanding of the content covered.”

–  VCCP, February 2016



“The training session was engaging and dynamic. It certainly dispelled a few myths and made me reflect on best practice and interpreting the code. After nearly 15 years of working in Broadcast Media Sales I felt confident that I had a good handle on compliance and regulation, but I still learned a lot. The examples really made me think and challenged my viewpoint. Well worth the investment, both monetarily and time-wise.”

-Georgina at Channel 4, January 2016


Testimonials from 2015



“Key to the success of Michael’s presentation is that he makes it an interactive forum rather than a list of do’s and don’ts. It worked perfectly in helping the team to better understand the role they play in getting an ad on-air and what the watch outs are at every stage of the process.”

-George at Karmarama, November 2015


“Having several DRTV clients, our agency worked on producing quite complex TV ads which featured multiple claims and were always evolving and needed updating.  We contacted Clearcast’s training team to see if they might be able to tailor a session for our agency and client to help us understand the most efficient process to get our ads cleared and on air as well as to explain the type of feedback which were receiving on a regular basis. The session was really helpful, not only did it give everyone a  solid overview of Clearcast and the history involved but it also linked the information to our accounts and highlighted the most relevant information. It also gave us the opportunity to feedback on our experiences with Clearcast.”

– November 2015


“Thanks again for your time on Friday – it was a really useful session for the team and everyone has commented on how beneficial it was”

– Sophie at Scorch London, September 2015


“Hugely enjoyable and interactive training session. Michael tailored his content to our industry – showing example ads from competitors and our previous creative to help us understand the rules. A big thank you!”

– Sadie Hochfield and Betfair, May 2015


“Sincere thanks for the Clearcast training last week. As you will note there was a very positive response to this training…..this is the first training where the expectations have been exceeded across all sections. Super effort & well done! We look forward to partnering with you to improve our chances of success for future TV commercials.”

– April 2015


“Very well prepared and presented…all marketing team should attend!”

– April 2015


We found the training extremely useful, thank you very much!”.

– Zeina at Turner, February 2015


“The presentation was very insightful…all participants agreed that it was a very useful session”

–  Henkel Limited, January 2015



Testimonials from 2014


”A very useful session that has helped us understand the process. It’ll no doubt save us time and money on future projects, as we now have a clear idea of the pipelines and requirements of Clearcast.”

– Sam Jones at Sony, November 2014


“We found it really beneficial and interesting. There was a lot of information fit into the session which made a great use of our producers time when we have such tight schedules.”

– Becka MacDonald at Edit 19, November 2014


 “Cleared away some of the mystery around copy clearance.”

– Trevor at UTV, October 2014


“Extremely helpful session helping us deal with common issues. Will hopefully reduce the amount of amends needed going forward.”

– Oonagh Magee, UTV, October 2014


“Just wanted to say a massive thank you for the training yesterday. Everyone including people who were familiar with Clearcast found it interesting and informative. The representatives from Asda were really impressed and said it exceeded their expectations.”

– Patrick Boyce at VCCP, July 2014


“Everyone was very impressed and enjoyed the course. The course was very informative and had lots of information that will help us support for our claims in the future. Thank you for providing this excellent training course.”

 Sachin at Unilever, March 2014


“I just wanted to say a huge “thank you” for yesterday’s session. It was really helpful for all of us and the discussion was invaluable to improving our Clearcast submission process going forward”

– Kathy at P&G, March 2014