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£399.00

Agency Certificate

Packed with need-to-know info for agencies, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

Check out the tabs below for details and syllabus info.

**APRIL AND MAY ONLINE 2024 DATES AVAILABLE NOW** 

Description

***** – Training was class! I was new to Clearcast and had never worked on a TV/VoD campaign but now would be more than confident to do so.”

– Recent (March 24) Agency Certificate Attendee

“The session flew by. I would go as far as saying it was the first 90 minute Zoom meeting I’ve looked forward to joining”
– Recent (Nov 23) Agency Certificate Attendee

 

Packed with need-to-know info, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

If you work for an agency and are involved with TV ad campaigns, this one’s for you! We cater for complete industry newcomers as well as those who are more experienced, looking to brush up their knowledge.

You’ll earn the Agency Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

 

Online webinars

  • Time: three-parts across consecutive days. Days 1 & 2: 10:30 – 12:00, day 3: 10:30 – 11:15.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £399 +VAT per person.

In-person sessions

  • Time: 09:30 – approximately 15:30.
  • Location: our London training room, WC1N 2JX (on-the-road options also available further afield)
  • Includes: lunch, refreshments all day, networking, interactive quizzes.
  • Cost: £399 +VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

Syllabus

Why? Essential context

  • Why does Clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling
  • Additional helpful services
  • Clearance tips, tricks and best practice advice

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Technical

  • CopyCentral guide
  • The Library guide
  • Superimposed text guidance

Additional help

  • Optional Clearcast services
  • Common mistakes
  • FAQs
  • Any recent code or industry changes

Share
"***** - Training was class! I was new to Clearcast and had never worked on a TV/VoD campaign but now would be more than confident to do so."
Leon, TrunkBBI, March 24
"Absolutely brilliant! Clear & simple training material and super helpful trainers. You leave with a huge contact list for future queries."
Jennifer, M&S, March 23
"The course was brilliant, it was a lot more immersive and interesting than expected! The structure was really good and the use of examples and the way their relevance was explained was really good. The art of teaching and explaining the right things, at the right time, in the right way comes naturally to Michael."
Rob, Planet Shine, January 24
"Definitely do it. So many time saving tips that the course will pay for itself in no time. There were some nuggets that were just lightbulb moments."
Alison, Redolution, October 23