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£399.00

Advertiser Certificate

Packed with need-to-know info for advertisers, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!)

Check out the tabs below for details and syllabus info.

**LAST FEW SPACES AVAILABLE FOR MARCH ONLINE DATES** 

Description

“Considering booking? Go for it! It provides a great basis for those starting out in TV advertising world”
– Katie, Hurtigruten, Nov 23

 

Packed with need-to-know info, on this course you’ll learn how to navigate the entire clearance process smoothly from script to screen, to give you the best chance of getting your ads to air (and keeping them there!).

If you work for an advertiser and are involved with TV ad campaigns, this one’s for you! We cater for complete industry newcomers as well as those who are more experienced, looking to brush up their knowledge.

 You’ll earn the Advertiser Certificate upon completion.

This course is CPD-certified, and IPA- accredited.

 

Details

  • Time: two-parts across consecutive days at 10:30 – 12:00.
  • Includes: live polls, ‘key slides’ takeaway.
  • Cost: £399 +VAT per person.

Booking

You can book via the booking form or by emailing us at  training@clearcast.co.uk.

Syllabus

Why? Essential context

  • Why does Clearance happen?
  • Who is Clearcast?
  • Who are the ASA, Ofcom and CAP?
  • Clearance history and industry information

How? Do’s and don’ts

  • Pre-production clearance process break-down
  • Post-production clearance process break-down
  • Timing restrictions: triggers, decisions and scheduling
  • Additional helpful services
  • Clearance tips, tricks and best practice advice

What? Need-to-know overview

  • What is the BCAP code?
  • Section 1: Responsibility
  • Section 2: Recognition
  • Section 3: Objective v subjective claims
    • Misleading advertising
    • Claim support requirements
  • Section 4: Harm and offence
    • Gender stereotyping
    • Key ad examples and past rulings
    • Important watch-outs

Technical

  • Superimposed text guidance

Additional help

  • Optional Clearcast services
  • Common mistakes
  • FAQs
  • Any recent code or industry changes
Share
"Very thorough - I loved the inclusion of example ads throughout."
Megan, Starling Bank, May 23
"Definitely helped me get my head around Clearcast and what's likely to get approved or rejected for TV/TVOD."
Ella, Fox Group International, July 22
"Considering booking? Go for it! It provides a great basis for those starting out in TV advertising world. "
Katie, Hurtigruten, November 23
"Outstanding."
David, Sky Betting & Gaming, May 23