As Clearcast was founded by and continues to be funded by the UK’s major commercial broadcasters, our board is made up of representatives from those organisations.
So far, so standard. But in the same way that that Clearcast isn’t your average business, this isn’t your average board of directors.
With expertise drawn from across the world of commercial broadcasting, our board has a deep understanding of the challenges and opportunities facing advertisers, agencies and broadcasters.
And because the board members hail from different —sometimes competing — broadcasters, as a whole the board has a range of perspectives that’s as comprehensive as it is diverse.
That’s good for us. By extension, it’s good for the clients we work with, too.
Mark White has been Chairman of Clearcast since January 2008. He has also previously been Managing Director at Channel 5 Broadcasting Ltd., originally joining the channel in 1996, well before launch in March 1997. Prior to joining Channel 5, he worked for Thames Television and the satellite broadcaster UK Gold, where he held the position of Sales Controller.
Director of Broadcast Operations
Helen is responsible for all ITV’s content supply chain from the point of commissioning through to distribution to the customer and beyond. Helen also sits on several Boards including the DPP (where she is the Delivery, Storage and Distribution Lead), Clearcast (which she set up in collaboration with other Broadcasters) , ISAN UK and also the D3&4 Board.
Head of Airtime Management and Ops
Tanya's responsible for leading Channel 4’s airtime management and ad ops division, helping the broadcaster maximise ad revenue from its commercial airtime. She looks after airtime management, inventory, VOD and online operations. Previously Head of Airtime and Sales Ops at Channel 5, she's also worked in Adsales and in TV planning and buying at two major agencies.
Commercial Operations Manager
Director of Systems and Developments
Jeff has been in TV Advertising for 36 years. He created the first TV Ad Sales Operations unit in Granada TV in the 1990's and helped develop the first automated booking systems. Jeff moved to Agency TV System provider Donovan Data Systems in early 2000. In 2005 Jeff joined Sky Media as Director of systems and development.