Our mission, making the complex simple

Clearcast was founded in 2008 by Britain’s seven largest commercial broadcasters to simplify the process of getting advertising to air. Incorporating the bacc, we are building on over fifty years of experience of being a partner in the creative process for TV advertising. 

The services that we provide are based on our core strengths:

• Compliance. We have 50 years expertise in ensuring that television advertising complies with BCAP codes.
• Advertising processes. We are uniquely positioned to streamline the advertising copy chain to the benefit of everyone that advertises on TV and wider audiovisual media. 
• Metadata. We hold a range of metadata related to commercials ranging from artists and music featured to advertising restrictions.

We’re developing rapidly and happy to discuss potential business partnerships that match our areas of expertise.

Making it easier to get advertising to air - and keeping it there

At the heart of Clearcast are the core services that we provide the advertising community. We work with advertisers and agencies and on behalf of the commercial broadcasters to get advertising to air as smoothly as possible.

Advertising Preclearance

It is broadcasters’ responsibility that all ads transmitted are compliant with the BCAP TV Advertising Standards Code and most broadcasters entrust this responsibility to Clearcast. Our copy clearance team consider around 29,500 scripts and view 55,000 finished commercials every year.

Compliance of other Audio Visual Media Services, eg VOD 

In 2009 we launched a new compliance service for VoD advertising to help our clients comply with the European Audio Visual Media Services Directive. VoD ads are cleared against the CAP (non-broadcast) code.

Attribution 

Our Attribution service underpins the analysis of television advertising in the UK. We are responsible for validating data for all BARB reported commercial copy transmitted on UK television and attributing it to a product, advertiser, advertising holding company, and buying agency. This facilitates a range of activities from media auditing to lead generation to share of voice analysis.

Please view the associated files below:

File: Clearcast Inbound Attribution Data File

File: Clearcast Inbound Sponsorship Data File

File: Attribution Sponsorhip Global Identifers Appendix

The Inbound Sponsorship Data file specification is used to send data relating to specific sponsorship events from sales houses to the Clearcast Attribution service.  The appendix contains the list of sponsorship global identifiers used at the start of a Sponsorship code.

For any further queries regarding Attribution please contact Debbie Lawson at IMD on attributions@imdplc.com or +44 (0) 20 7468 6630

Music Reporting

Clearcast is responsible for reporting the usage of music in commercials to rights societies.