Clearcast News

Clearcast Bitesize: Children, 15th September - book your training now

Wed, 18 Aug 2010 00:00:00 BST

Clearcast Training

Clearcast Bitesize: Children

Are you a toy or retail advertiser wanting to know what the new BCAP Code says about expensive toys or how to ensure that your product demos don’t unrealistically raise children’s expectations?

Are you an agency wanting to know how you can advertise your clients’ HFSS products to kids without breaching the Code?

Perhaps you’re thinking of featuring children in your next commercial and want to find out what the guidelines are? Or maybe your commercial doesn’t feature children at all but you’d like to know if it’s the sort of approach that might need sensitive scheduling?

You may even be a broadcaster, perhaps a dedicated children’s channel, who’d like to know more about the issues that directly affect you when it comes to scheduling decisions and the acceptability of the ads you’ve been asked to carry.

If the answer to any of these questions is ”yes”, Clearcast’s Bitesize training course on Children and Advertising is here to help.

To find out more and book this course go to: http://www.clearcast.co.uk/courses/view/8/

Clearcast Bitesize: Retail, 13th September - book your training now

Sat, 14 Aug 2010 00:00:00 BST

Clearcast Training

Clearcast Bitesize: Retail

An easy-to-digest, bitesize training session that take an in-depth look at the retail sector and provides expert training on the relevant BCAP Code rules, how the rules are interpreted and applied, Clearcast’s unique guidance in that sector and how to ensure that the clearance process is as smooth and painless as possible.

To find out more and book this course go to: http://www.clearcast.co.uk/courses/view/7/

Clearcast Offices closed on Christmas Eve 2010

Fri, 13 Aug 2010 00:00:00 BST

Clearcast willl be closed for business on Christmas Eve so our last day in the office before the Christmas break will be Thursday 23rd December. As Monday 27th and Tuesday 28th December are public holidays, we will be returning to our offices on Wednesday 29th until Friday 31st December. Our first day back in the office in 2011 will be after the bank holiday Monday (3rd), on Tuesday 4th January.

20th - 23rd December - Open

24th - 28th December - Closed

29th - 31st December - Open

1st - 3rd January -Closed

4th January onwards - Open

Clearcast releases Q2 2010 performance figures

Tue, 10 Aug 2010 00:00:00 BST

Clearcast received a total of 7,684 pre-production scripts and 13,104 clocked commercials from April to June 2010. This is a 14% increase in the total number of submissions compared with the same period in 2009.

To see our results for the 2nd quarter of 2010, download the below document:

File: Performance in Q2 2010

Working with Clearcast: Advertising Agencies, 8th September - Book your training now

Tue, 06 Jul 2010 00:00:00 BST

Clearcast Training

Working with Clearcast – Advertising Agencies

A morning of insightful, expert, practical training on every aspect of the TV advertising clearance process from pre-production script to final commercial and how to get the best out of your relationship with Clearcast.

A must for all account, TV admin teams and producers.

To find out more and book this course go to: http://www.clearcast.co.uk/training-for-agencies.html

Clearcast Summer Newsletter 2010

Wed, 23 Jun 2010 00:00:00 BST

Today we've launched our Summer Newsletter for 2010.

Articles include:

Clearcast Training

The New Code

Environmental Claims

Gold Exchange

Teleshopping

Advice in Europe

VoD Update

And a few more bits and bobs about the cog-turners.

Click here to be taken to the electronic magazine

Alternatively, if you would like to download a pdf that you can print: Summer Newsletter 2010

Influences on young people and alcohol - Factsheet

Fri, 18 Jun 2010 00:00:00 BST

Clearcast releases results from a study on young people and alcholic drinks. Click on the link below to read the factsheet.

File: Influences on young people - factsheet

Clearcast releases Q4 2009 and Q1 2010 performance figures

Tue, 13 Apr 2010 00:00:00 BST

We received 25.5% more scripts from January to March this year compared to the same period last year, and 26.5% more VTRs. For the last quarter of 2009, the workload was up 15.5% compared to same period last year.

Please download the two PDF documents to see these reports in full.

File: Performance in Q4 2009

File: Performance in Q1 2010

Monday April 12th Clearcast launches new website!

Mon, 12 Apr 2010 00:00:00 BST

Welcome to our new website!

We hope you like the new look and the improved functionality which includes:

6 simple steps to get your ad on air
Easy access to Clearcast's online Adway system and relevant user guides
Online booking and payment system for our Training days
Easy to use Online Help area, including improved FAQs and searchable Notes of Guidance
Dedicated Press section with an option to sign up for our press releases

If you have any questions or feedback about the site, please email websiteenquiries@clearcast.co.uk

Submission Deadline

Tue, 06 Apr 2010 00:00:00 BST

On May 4th 2010, Clearcast introduced a deadline for the submission of ads for broadcast throughout the week. This follows a review of current arrangements undertaken with our shareholder broadcasters.

Part of Clearcast’s role is to facilitate the process of getting ads to air in a timely fashion and broadcasters need to be confident that advertising that has been booked will be cleared by Clearcast in time to meet their presentation deadlines.

Usually we clear ads for transmission within a maximum of two days. There are certain ads, however that, because of the nature of the product being advertised e.g. newspapers, or because of very late content changes, we clear on the day of submission for transmission that day or early the following morning. We ask agencies to ensure that:

on Monday to Thursday copy for transmission on the evening of submission or up to 1000am the following day is fully uploaded on the Clearcast system by 1700.
on Fridays for transmission on the evening of submission, over the weekend and up to 10.00 on Monday morning is fully uploaded on the Clearcast system by 1700.

The deadline allows Clearcast to clear ads for broadcasters by 1800; it also ensures we have enough time to undertake the routine technical checks needed and to let broadcasters have all clearances in time before broadcast. The deadline also avoids the need for broadcasters to use alternative copy in spots for which ads have not been cleared because they have been submitted too late.

Clearcast continues, where possible, to offer clearances after 1700 but does so only at a charge. To use this facility the agency must make the request by 1500 on the day the clearance is needed. The agency should confirm the request by email. Clearcast will confirm if staff can be made available. Any late clearances need to be fully uploaded on the Clearcast system by 1800 at the latest; we do not offer clearance for ads uploaded later than this. If Clearcast is providing a late clearance we inform the broadcasters of this so they can make necessary arrangements.

Agencies should note that to ensure copy is fully uploaded by 1700 or 1800, the uploading process should start at least 30 minutes before then.

Clearcast needs to have fully uploaded and clocked versions of ads to enable us to carry out essential technical checks, particularly for flashing images which can affect people with Photosensitive Epilepsy. We will, only when absolutely necessary, clear from an Mpeg sent direct to clearance staff.

The charge for late clearances is £250+VAT per ad and should be paid in advance if possible; if advance payment cannot be made Clearcast will invoice agencies requesting full payment within 30 days. Discounts may be offered if six or more versions of an ad are submitted i.e. a maximum of £1,500+VAT. The full charge of £250+VAT will apply to ads for different products, even if supplied by the same agency.

Payment enquiries can be directed to Toni Parnell at Toni.Parnell@clearcast.co.uk

If you have any questions regarding this update please contact our Head of Copy Clearance, Niamh McGuinness on Niamh.McGuinness@clearcast.co.uk